Leju Launches Mobile E-commerce Platform 2.0

Integrated mobile product suite to enhance results and flexibility

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Jul 16, 2014, 08:12 ET

BEIJING, July 16, 2014 /PRNewswire/ -- Leju Holdings Limited ("Leju" or the "Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate services provider in China, today announced the launch of Leju's mobile e-commerce platform 2.0, which is designed to provide developers with a comprehensive marketing plan from initial promotions to enhanced sales conversions, while offering potential qualified homebuyers added flexibility to fund their downpayment through loan options.

Leju's mobile e-commerce platform 2.0 includes upgraded and new features from its mobile e-commerce 1.0 launched in March this year. The upgraded mobile e-commerce platform 2.0 consolidates all of Leju's mobile resources, including its collaborations with Weibo and Weixin, and its own Pocket Leju, and provides developers with three unique groups of mobile promotional tools, each leveraging the various features and user habits of these mobile applications for targeted information and services. The integrated mobile solutions include mobile media channels for obtaining market and project information using Weibo and Weixin public subscription accounts, mobile communications tools for communicating with sales agents and fellow customers based on Weixin and QQ chat groups, and mobile e-commerce platforms supported by Weibo and Weixin Sales Centers, the official public accounts that are operated by Leju. The new "Easy Home Plan" allows qualified homebuyers who are purchasing real estate units through Leju's e-commerce program with a discount coupon to obtain a bridge loan of up to 50% of the downpayment through Leju e-Loan. Leju e-Loan is a product offered through China's first online real estate financial services platform "Fang Jin Suo," which is jointly developed by E-House (China) Holdings Limited (NYSE: EJ) ("E-House") and SINA Corporation (NASDAQ: SINA), and effectively helps homebuyers to enhance their purchasing power while increasing sales conversion rates.

"Leju is committed to providing more effective marketing products and services to our clients and continues to lead the way in developing innovative, value-added O2O products and services for home buyers and developers," said Mr. Geoffrey He, CEO of Leju. "Our 'Weixin Home Promotion' launched in June attracted over two million participants within two weeks, a strong demonstration of the power of mobile marketing. We further believe that developers and home buyers recognize the inherent value in mobile real estate marketing and will continue to seek out additional value-added offerings in areas such as internet financial services. Leju's mobile e-commerce platform 2.0 product suite is at the forefront of these trends, meeting the demands of our developer and homebuyer clients and innovating the way people search for, market and transact real estate."

About Leju

Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju's integrated online platform comprises various mobile applications along with local websites covering more than 250 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of leading internet companies such as SINA Corporation and Baidu Inc., and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit http://ir.leju.com.

Safe Harbor: Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju's beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China's real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju's ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its limited operating history and lack of experience as a stand-alone public company, given its recent carve-out from E-House and prior reliance on E-House for various corporate services; its reliance on SINA, Baidu and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House's controlling interest in Leju; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For investor and media inquiries please contact:

In China:

Melody Liu
Leju Holdings Limited
Phone: +86 (10) 5895-1062
E-mail: [email protected]

Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
E-mail: [email protected]

In the United States:

Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
E-mail: [email protected]

SOURCE Leju Holdings Limited