Lee Garfinkel Joins Euro RSCG as Chief Creative Officer, Global Brands

NEW YORK, Jan. 24, 2011 /PRNewswire/ -- On the heels of being named the largest global advertising agency, by number of global accounts, for the fifth year in a row by industry publication Advertising Age, Euro RSCG has welcomed award-winning creative Lee Garfinkel to the agency as chief creative officer, global brands, reporting to Global CEO David Jones.

Garfinkel will begin to work with Euro RSCG's roster of global clients immediately, working closely with president of global accounts Matt Ryan.

"In an era of more and more messages, smaller and smaller screens and shorter and shorter consumer attention spans, brilliant creativity that cuts through the clutter is ever more important," said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide. "Lee's track record in coming up with big, creative ideas that cross all media is unparalleled. I'm delighted to welcome such a brilliant creative mind and am sure he'll be a major asset to our clients globally."

Not only has Garfinkel been honored with every major advertising award for his work, but he's helped grow some of the world's most iconic brands for the likes of Pepsi, Mercedes Benz, Bud Light, Citibank and Sony.

Garfinkel has spent his career developing creative and results-driven campaigns, most recently as chairman and chief creative officer of DDB New York. During his tenure at DDB, Garfinkel was also the architect of the New York agency's first digital group.

Prior to joining DDB, he served as the president and chief creative officer of D'Arcy Worldwide where he helped rejuvenate well-known brands like Crest and Cadillac. Lee also spent eight years with Lowe U.S. where he was the agency's chairman, CEO and chief creative officer, during which time he helped turn around Lowe's U.S. creative profile while driving significant new business. He got his start as a copywriter at Levine, Huntley, Schmidt & Beaver in New York and, over an eleven-year period, rose through the ranks to become the agency's executive creative director.

"The Euro RSCG team, starting with David Jones and Matt Ryan, truly impressed me with their intelligence and their vision for the future. Creativity, big ideas, digital and social media are the driving force behind everything they do and I'm looking forward to joining their mission," said Garfinkel.

Garfinkel's awards include Cannes Lions for Subaru, Pepsi, Mercedes, Beneficial and Heineken. He's also been honored by the One Show, ANDY and Clio awards, among others. He's been named the #1 Copywriter and #3 Creative Director in the United States, was selected by Crain's New York Business for its annual "40 under 40" feature, has been inducted into the Advertising Hall of Achievement and in 2005, Garfinkel was part of the management team responsible for DDB being named Adweek's "Global Agency of the Year."

An avid musician, he holds a Bachelor of Arts degree from Queens College, New York.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOURCE Euro RSCG Worldwide

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