LeapFrog Acquires Kid-Safe Internet Browser, KidZui

LeapSearch, powered by KidZui technology, provides kid-safe browsing experience on market leading LeapFrog LeapPad tablets

News provided by

LeapFrog Enterprises, Inc.

Aug 04, 2014, 08:00 ET

EMERYVILLE, Calif., Aug. 4, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children's educational entertainment, today announced that it has acquired KidZui, the leading kid-friendly internet browser. Created in 2006, the KidZui technology offers a kid-safe web experience and currently powers LeapSearch on all LeapFrog Wi-Fi enabled children's tablets, including the new LeapPad3 and LeapPad Ultra XDi.

"Our mission is to help children reach their potential and for nearly 20 years, LeapFrog has been changing the way children learn. When we introduced LeapSearch on our Wi-Fi enabled LeapPad tablets, we created an incredibly safe, innovative web experience for children," said Greg Ahearn, chief marketing officer at LeapFrog. "It is surprising how many parents let their young children play with tablets with minimal or no internet or email protection. LeapSearch protects children from inappropriate content and protects families from malware and identity theft.

"Our acquisition of the KidZui browser and technology allows us to continue making LeapSearch the best tablet-based web experience made specifically with kids in mind, and to explore additional ways to make this experience available across all channels where kids consume online content."

LeapSearch is an innovative browsing tool that allows kids, including those who are not yet reading, to explore web content in an easy and safe way by categorizing content based on age and topic. Children can explore their passions and interests through videos, pictures and other web based kid-appropriate content, all reviewed and approved by LeapFrog's dedicated, full-time in-house team of learning experts. LeapSearch, combined with a Learning Library of more than 1,000 games, apps, eBooks, videos, music and more, makes LeapFrog LeapPad tablets the best first tablet experiences for children.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

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