LeadLife Solutions Announces New Hires

ATLANTA, April 20 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com) today announced that Katie Ratliff has joined the company as marketing specialist, and Anthony Heffner has joined as senior software programmer. LeadLife is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads.

"We are extremely pleased to have Katie and Anthony join our LeadLife team," said Lisa Cramer, LeadLife's co-founder and president. "Both bring a wealth of knowledge, experience and expertise to our company, which will help us better serve our customers and continue our growing success."

Ratliff joins LeadLife from Object 9, a full-service marketing firm, where as an account manager she developed and implemented successful marketing campaigns for clients. As a marketing specialist at LeadLife, Ratliff has responsibility for implementing, training and supporting customers on the use of LeadLife's marketing automation solution. She also advises and delivers best practices for campaign strategy, lead nurturing, lead scoring and more.

Ratliff has a bachelor's degree in Journalism from the University of Georgia, and is working toward an MBA in Marketing at Georgia State University. She is also extremely involved in the Atlanta business community, including serving as the American Marketing Association's Young Professionals SIG chair.  

Heffner joins LeadLife as a senior software programmer with 20 years of experience as an independent consultant with expertise in solution architecture, design and development with specialization in Microsoft technologies. Prior to joining LeadLife, he worked for Hewlett-Packard, General Motors - OnStar, BP, TSYS, Extreme Logic, BDC Travel and Liberty Medical.  

At LeadLife, Heffner has responsibility for delivering new product features and functionality while managing all phases of the software development lifecycle: requirement analysis, design, implementation, testing and production support.

He has a bachelor's degree in Computer Information Sciences from the University of Alabama at Birmingham. He also holds the following Microsoft certifications: MCSD, MCSD.Net, MCDBA and MCT.

About LeadLife  

LeadLife Solutions is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software, you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on lead management and our best practices, please visit www.leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions

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