Leading Analyst Firm Names Saffron Technology as 2010 'Cool Vendor' in Information Infrastructure for Enterprise Information Management

CARY, N.C., May 4 /PRNewswire/ -- Saffron Technology, Inc., a privately held data analytics software firm providing Experience Management solutions for business and government, today announced that it has been selected by Gartner, Inc. analysts as one of its "Cool Vendors in Information Infrastructure for Enterprise Information Management, 2010."  

According to the Gartner report, published April 22, 2010, by Dimitris Geragas et al, "The concept of information infrastructure is gaining recognition with organizations seeking to adopt enterprise information management (EIM) principles and approach information management from a strategic point of view." Such organizations include those engaged in financial and risk analysis, as well as national security, healthcare, manufacturing and transportation, and social media, among many others.

In commenting on Saffron's inclusion in this year's "Cool Vendors" report, Saffron founder and CEO Manny Aparicio said, "Saffron is honored to be recognized among the innovators in this space, what we call 'Experience Management for the adaptive enterprise.'  Ultimately, we believe the Saffron Natural Intelligence Platform literally enables you to find and apply the collective Experience hidden in your data to improve decision making and business performance."  

About Gartner's Cool Vendors Selection

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services.  Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability of fitness of a particular purpose.  

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

For more information about Gartner or the Cool Vendor report, visit www.gartner.com.

About Saffron Technology

Saffron helps business and IT leaders use the collective Experience hidden in their data to better understand business scenarios, determine best possible courses of action, and make higher value decisions about critical business issues.  Our customers are innovators in academia, corporations and government. They are engaged in high-stakes research, financial analysis, risk management, supply chain operations, national security, healthcare, social media & marketing, and more.  SaffronSierra is a global, developer-focused Platform-as-a-Service (PaaS) for working with the Saffron Natural Intelligence Platform, including SaffronMemoryBase™ and related offerings.  To learn more, visit www.saffrontech.com.

Saffron Technology.  The World of Experience.™

SOURCE Saffron Technology, Inc.