Lavalife Unearths the Secret Sexiness of Bold Women

TORONTO, Feb. 8, 2013 /PRNewswire/ -- We live in enlightened times, our constant connectivity firmly rooting us in the 21^st century. And yet when it comes to dating, old habits die hard. Take the notion of women asking men out or initiating first contact on Lavalife.com, Canada's leading online dating site.

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Conventional wisdom dictates that men should get the proverbial ball rolling, as if proactive women are somehow unfeminine or less mysterious or – gasp! – less sexy. Yet it appears that, in the minds of men at least, the exact opposite is true.

In a recent poll, Lavalife.com asked its members: 'Women asking men out: hot or not?' A staggering 95 percent of nearly 1,000 male respondents answered 'hot,' while 64 percent of women also answered in the affirmative. Clearly there remains a gulf between perception and reality where women, men and dating are concerned.

"Like women, guys are five kinds of flattered being asked out. It's not intimidating, it's exciting," offers Kim Hughes, Lavalife.com's Singles and Dating Expert. "With Valentine's Day around the corner, women are well-advised to take matters into their own hands, sending a single guy an email on Lavalife.com or simply striking up a conversation with a sexy stranger on the bus."

Women know that even a (polite) date offer from a guy they're not interested in boosts confidence. It works both ways. Plus not every email or coffee has to lead to the altar. Making new friends and acquaintances – thus widening your social circle – enhances opportunities to meet more singles online and beyond. It's a win-win.

Ladies, this Valentine's Day, our message is simple: Pipe up and make the first move, asking that cute guy on Lavalife.com if he'd like to grab a coffee or glass of wine on February 14... or any other day of the year. You'll not only vastly increase your chances of getting a date; you'll push your 'hot' status into the red. What could be more affirming than that?

SOURCE Lavalife