Lane Bryant's This Body Stands Strong Campaign Successfully Raises Over $540K in Contributions for Breast Cancer Awareness

Contributions raised by the brand will benefit the American Cancer Society's Making Strides Against Breast Cancer Initiative

News provided by

Lane Bryant

Nov 07, 2016, 10:03 ET

COLUMBUS, Ohio, Nov. 7, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel brand, recently concluded its This Body Strands Strong campaign in support of breast cancer awareness, generating visibility and contributions for the fight against the disease. Over $540K in contributions raised during the campaign will benefit the American Cancer Society's Making Strides Against Breast Cancer initiative.

Since 2012, Lane Bryant customers and associates have contributed $2.5M to the American Cancer Society's Making Strides Against Breast Cancer initiative.

As a National Corporate Supporter of the American Cancer Society's Making Strides Against Breast Cancer initiative, Lane Bryant aims to inspire women to contribute and educate them on risks, prevention and where to find help through multiple channels. Lane Bryant's This Body Stands Strong campaign was designed to increase awareness of Breast Cancer throughout all facets of the brand.

"The American Cancer Society is grateful for the support of corporate partners such as Lane Bryant, who have developed distinctive and creative products to encourage their customers to become involved in raising awareness and funds to end breast cancer," said Sharon Byers, Chief Development and Marketing Officer for the American Cancer Society. "We're excited to collaborate during October to increase breast cancer awareness and help end the pain and suffering caused by this disease. Thanks in part to the progress we're making against breast cancer, death rates from the disease dropped 36 percent between 1989 and 2012, which means 249,000 fewer breast cancer deaths."

Throughout the This Body Stands Strong campaign, Lane Bryant offered multiple opportunities for clients and associates to contribute to the American Cancer Society's Making Strides Against Breast Cancer initiative. Cause-dedicated product was made available in store and on the brand's website, with 10% of the purchase price being contributed to Making Strides Against Breast Cancer. Additionally, the brand offered a "register-round up" to in store clients, and Lane Bryant associates took part in Making Strides Against Breast Cancer Walks across the US, raising additional funds to be contributed to the cause.

Not only did Lane Bryant raise contributions for breast cancer awareness, the brand also celebrated survivors of the disease. Prior to launching the campaign, the brand partnered with the American Cancer Society to treat a group of breast cancer survivors (including their supporters, Lane Bryant associates and model Precious Lee) to a special photoshoot. Images from the photoshoot were shared across Lane Bryant's social media and digital outlets throughout the campaign.

Lane Bryant also held Survivor events in 10 cities across the country. During the event, local breast cancer survivors were treated to head-to-toe makeovers and celebrated during in-store events that included giveaways and special offers for attendees.

For more information about Lane Bryant, please visit www.lanebryant.com.

About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About the American Cancer Society: The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

SOURCE Lane Bryant