La Roche-Posay Launches The First Ever Wearable Skin Sensor

My UV Patch is small, yet powerful. Designed to help educate users on their daily sun exposure, the water and sweat-resistant patch can be used up to three days during all outdoor activities, including swimming. The transparent adhesive measures approximately one square inch and 50 micrometers thick – half the thickness of an average strand of hair – and unlike the rigid wearables currently on the market, stretches and adheres directly to skin. The patch is designed with photosensitive dyes that factor in the user's unique skin tone. Once exposed to UV rays, the patch will begin to change colors, indicating the various levels of sun exposure.

Taking it one step further, the La Roche-Posay My UV Patch mobile app will be able to track results and provide a personalized report on the UV exposure received once the consumer uploads an image of his or her patch. It analyzes the varying shades of the photosensitive dye and determines the amount of exposure the individual has received since the moment it was put on. This analysis takes into consideration not only the information registered by the patch, but also skin type, if sunscreen was applied or not, and the UV index in the user's location.

"Together with La Roche-Posay dermatologists like myself, we share a mission to help increase sun aware behavior," added Alysa Herman, MD.  "La Roche-Posay recently commissioned a global study, which surveyed 19,000 women and men and found a huge gap in consumer behavior: even though 92% were aware that unprotected sun exposure can cause health problems, only 26% of Americans protect themselves all year round, whatever the season. With the new My UV Patch, for the first time, we are leveraging technology to help individuals manage their sun exposure behavior through real-time knowledge."

Very active in her field, Dr. Herman is a member of the teaching faculty in the Department of Dermatology at the University of Miami School of Medicine, and also a member and serves on academic committees for many national medical organizations.

For additional information about La Roche-Posay, visit www.laroche-posay.us and "like" the La Roche-Posay Facebook page at www.facebook.com/LaRochePosayusa.

About LA ROCHE-POSAY and ANTHELIOS
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, La Roche-Posay products undergo stringent clinical testing to guarantee efficacy and safety, even on sensitive skin. A leader in advanced UVA formulation research and innovation for over 15 years, La Roche-Posay's Anthelios sunscreen range is trusted and recognized by dermatologists all over the world for providing effective UVA and UVB protection. The range features advanced patented sunscreen technologies, including 100% mineral-based UV protection formulas, as well as those developed with Mexoryl™SX, a unique, key ingredient that acts as a short wave UVA filter, and most recently, CELL-OX SHIELD™ XL, a powerful, synergistic combination of filters that provides UVA/UVB and antioxidant protection using 21% fewer ingredients. All Anthelios sunscreens are known for their effective, broad-spectrum protection as well as their fast-absorbing, lightweight and cosmetically elegant texture.

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SOURCE La Roche-Posay

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