Knowledge Networks to Provide Next-Day Data on Use of NBCU Olympics Media Across 14 Channels, Internet Sites

NEW YORK, Feb. 11 /PRNewswire/ -- NBC Universal (NBCU) has selected Knowledge Networks (KN) to participate in their "Billion Dollar Olympic Research Lab" initiative to provide insight into consumer use of NBCU's content from the Olympic Winter Games, providing next-day information about multiple properties, including broadcast and cable networks, Internet sites, and mobile Web sites.

The 2010 Olympic Winter Games are the 10th Olympics for which NBCU and KN have collaborated.  In 2009, Knowledge Networks and NBCU were co-winners of a Case Study Award from CTAM (Cable & Telecommunications Association for Marketing) for similar research about the 2008 Beijing Games.  

"Research about our Vancouver Olympics media work is one of our most important initiatives of 2010," said Horst Stipp, Senior Vice President of Strategic Insights and Innovation at NBCU, "and we are pleased to have the accuracy and thoroughness of KN's approach as a centerpiece of these efforts."

Knowledge Networks provides a scalable, single-source solution known as TotalTouch(SM), assessing consumer exposure and reactions to Olympics media.  TotalTouch(SM) leverages interviews with members of KN's KnowledgePanel® – the only online panel based on a representative sample of the full U.S. population.  KN will complete about 500 interviews per day for eleven of the 17 days of the Winter Olympics. 

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia.  We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research.  We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel® – the only available probability selected, nationally representative Internet panel.

For more information, contact David Stanton (Vice President, Marketing Communications, Knowledge Networks) at [email protected] or (908) 497-8040.

SOURCE Knowledge Networks

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