King Brown chooses Techneos SODA(R) mobile research solution

VANCOUVER, Sept. 14 /PRNewswire/ - Techneos today announced that King Brown Partners (KBP) selected its SODA Mobile Access Platform to power a study to understand US consumers' needs, sentiments and expectations for key categories of mobile applications.

Utilizing SODA, KBP added new mobile engagement features to their research repertoire making use of photo capture, two-way messaging, and alarms. Partnering with Techneos, KBP was equipped with a mobile survey solution deployed across BlackBerry devices for self-initiated one to two minute surveys over one and a half weeks.

The mobile survey allowed KBP to capture user experience insights and issues immediately after respondents had used apps on their BlackBerry. They were also able to pose a different set of questions to BlackBerry users at different time points throughout the 1.5 week period. KBP found that social networking and entertainment apps pose the biggest issues for the app experience, and assessed the desirability of emerging and upcoming apps.

Techneos mobile research solutions equip our clients with social media capabilities, next generation mobile engagement features and the entire tool box to create and conduct multi-lingual wireless insight programs on a wide variety of mobile phones such as BlackBerry, Nokia, Android, Windows Mobile and other Java-enabled devices.

About King Brown Partners

Founded in 1992, King Brown Partners provides custom market research and marketing consulting services for clients in the technology, retail, pharmaceuticals, financial services and entertainment industries. The company's research and advice helps clients identify key customers, develop products, and build effective marketing campaigns. KBP offers qualitative and quantitative research utilizing focus groups, in-depth interviews, and surveys as well as providing analysis of the results using such techniques as segmentation, perceptual mapping, predictive modeling, and regression. Clients have included Autodesk, FedEx, NIKE, and Wells Fargo.

Visit www.kingbrown.com for more information on King Brown Partners.

About Techneos

Founded in 1995, Techneos provides mobile survey, customer and enterprise feedback, panel, ethnography and digital diary solutions to Fortune 500 firms, global market research organizations, government and academic institutions around the globe. With clients in over 50 countries and support for over 200 languages, Techneos provides the world's most advanced survey software for mobile phones, PDAs, netbooks and other mobile devices. Techneos software may be licensed for installation within a client's own IT infrastructure, or as a hosted SaaS offering.

Visit www.techneos.com for more information on Techneos.

SOURCE Techneos Systems Inc.