Kia Canada Enhances Dealer Efficiency With OEConnection's Parts Marketing & Sourcing Technology

RICHFIELD, Ohio, Jan. 5 /PRNewswire/ -- OEConnection LLC, the automotive market's premier online parts and service exchange, announced today that Kia Canada will augment their existing parts distribution facilities with the creation of a virtual in-channel replacement parts warehouse using OEConnection's D2DLink web-based technology. Connecting the automaker's 166 dealership parts departments nationwide, D2DLink will enable dealership parts personnel to more efficiently source needed replacement parts. As an added benefit, enterprising parts managers can also use D2DLink's proven tools to market dealership inventory helping to control idle, reduce obsolescence, and generate greater profit potential.

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Selected as a linchpin to Kia Canada's 2010 major parts initiatives, D2DLink is designed to speed parts delivery and vehicle turnaround while enhancing customer satisfaction for greater brand and dealer point loyalty. According to Maria Soklis, Vice President and Chief Operating Officer, "Kia is excited about its new partnership with OEConnection and the integration of the D2DLink tool. This new tool will enable our dealers to operate more efficiently and continue to offer an unsurpassed level of excellence throughout the customer ownership experience."

Adds Charles Rotuno, OEConnection President and CEO, "We are very pleased to be working with such an innovative sales and market leader as Kia Canada. As they continue to set sales records, D2DLink will become a powerful contributor to helping Kia Canada make their parts and service operations as customer-friendly, and efficient, as their sales experience."

Planned for an early 2010 launch, Kia Canada marks the sixteenth North American automotive and heavy duty truck manufacturer to select D2DLink as their dealer networks' parts marketing and sourcing tool-of-choice.

About OEConnection LLC

OEConnection is the leading Online Parts & Service Exchange (OPSX) in the automotive industry, serving over 15,000 dealerships, collision repair shops, fleets, tire distributors and manufacturers. Customers use OEConnection products over 5 million times each month to market, manage and move original equipment parts, facilitating an estimated $12 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at www.oeconnection.com.

About Kia Canada Inc.

Kia Canada Inc. (http://www.kia.ca) - is a subsidiary of Kia Motors Corporation (KMC) in Korea.

Founded in Canada in 1999, Kia Canada Inc. sells and services high quality class leading vehicles like the Soul and Forte through a network of 166 dealers nationwide. Kia Canada Inc. employs 134 people in its Mississauga, Ontario headquarters and four regional offices across Canada.

SOURCE OEConnection LLC