Kellogg's® Nutri-Grain Encourages Busy Adults To Rise And Thrive In The Mornings With Debut Of New Fruit & Oat Harvest Cereal Bar

BATTLE CREEK, Mich., Jan. 28, 2014 /PRNewswire/ -- Eating a wholesome breakfast delivers a hearty start to each day. Unfortunately, the clock and ever-changing morning duties can conspire against busy adults, leaving them less prepared to tackle the challenges ahead. That's why Kellogg's^® Nutri-Grain is fueling breakfasts this winter with a new cereal bar—Nutri-Grain Fruit & Oat Harvest. Comprised of a hearty combination of real fruit and whole grains, the healthy cereal bar contains four grams of protein and five grams of fiber with less than 200 calories per bar.

"More and more people are seeking tasty wholesome breakfast choices that are easy to eat when they don't have the luxury of time," said Mary Busch, Marketing Director of Kellogg U.S. Snacks. "Kellogg's^® Nutri-Grain Fruit & Oat Harvest cereal bars give those who are on-the-go a satisfying breakfast option that is both nutritious and sweet."

As one of the most accomplished female snowboarders in the world, Gretchen Bleiler like many busy adults can use a little help to get through the day. The Nutri-Grain Fruit & Oat Harvest cereal bar takes one obstacle off her plate so she can be fueled for her busy mornings.

"To stay on top of my game, I eat breakfast, meditate, drink lots of water and, of course, practice," says Bleiler.  "Sometimes I have to rush out to the halfpipe for training and I forget to leave enough time for a sit-down breakfast. On those mornings, I enjoy a Nutri-Grain Fruit & Oat Harvest cereal bar. It keeps me satisfied all morning so I can keep my mind on the game."

Kellogg's^® Nutri-Grain Fruit & Oat Harvest cereal bars come in two delicious flavors – Country Strawberry and Blueberry Bliss – and are available in boxes of five at most retailers nationwide for a suggested retail price of $3.59. To learn more about Nutri-Grain Fruit & Oat Harvest cereal bars, visit www.Facebook.com/NutriGrain.

Suggested Tweets:

• clicktotweet.com Learn how you can rise and thrive in the morning with @Kelloggs_US Nutri-Grain Fruit & Oat Harvest cereal bars #NGHarvest
• clicktotweet.com This is how @GretchenBleiler fuels her busy mornings, so can you: http://on.fb.me/1b0NGm4 @Kelloggs_US #NGHarvest

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's^®, Keebler^®, Special K^®, Pringles^®, Frosted Flakes^®, Pop-Tarts^®, Corn Flakes^®, Rice Krispies^®, Kashi^®, Cheez-It^®, Eggo^®, Coco Pops^®, Mini-Wheats^®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Image with caption: "Kellogg's Nutri-Grain Fruit & Oat Harvest Blueberry Bliss cereal bar." Image available at: http://photos.prnewswire.com/prnh/20140128/CG53248-a

Image with caption: "Kellogg's Nutri-Grain Fruit & Oat Harvest Country Strawberry cereal bar." Image available at: http://photos.prnewswire.com/prnh/20140128/CG53248-b

Image with caption: "Kellogg's Nutri-Grain logo." Image available at: http://photos.prnewswire.com/prnh/20140128/CG53248-c

SOURCE Kellogg Company

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