Keen Strategy Partners with Effie Worldwide to Share Best Practices on Marketing Effectiveness from the World's Best Marketers

RALEIGH, N.C., June 3, 2014 /PRNewswire/ -- Raleigh-based Keen Strategy is partnering with Effie Worldwide to provide strategies on marketing effectiveness from a selection of the most effective marketers in North America. 

As Effie Worldwide celebrates the top marketers in North America at its North American Awards Gala on June 5, Keen will sit down with the best of the best – a cross-section of award winners from AT&T to Johnson & Johnson – for a 30-minute on-camera interview to talk about best practices, innovations and advice on marketing effectiveness.

"We are very excited to collaborate with Keen on this initiative," said Denise McDevitt, Vice President for Effie Worldwide. "We constantly look for ways to gain further insight into the drivers of marketing effectiveness, and this initiative will provide some real key takeaways for marketers. We value the opportunity to work with a group that puts such a high value on learning and shares in our mission of making marketers effective."

Effie will distribute the videos via email newsletters reaching the industry's most influential agency and client-side executives, with the reach expanding through web and social media channels. Keen will also publish the videos through its website and is seeking additional distribution partners.

"The Effie partnership allows us to help amplify and advance the conversation on how to increase marketing effectiveness," said Alan Hart, Managing Partner at Keen. "There are many organizations today that award marketing teams and agencies on tactic-level performance, but only Effie focuses on integrative marketing performance."

About Keen
Keen is a new breed of firm: a software-enabled strategic consultancy. We combine next generation decision analytics with a practical, outcome-based mindset to help managers make effective, proactive decisions about their business. Keen works with clients who believe in the power of the next leap forward. Our area of expertise: brand strategy, customer strategy, marketing forecasting & optimization, and trade promotion optimization.

About the Effie Awards
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East/North Africa Effies, the North American Effies and more than 40 national Effie programs.

SOURCE Keen Strategy