Kat Von D Beauty Launches New E-Commerce Platform

Leveraging Social Media and Shoppable Content, the Newly Enhanced Mobile Optimized Site Enables a Fully Immersive Online Retail Experience

News provided by

KENDO

Nov 17, 2015, 12:30 ET

SAN FRANCISCO, Nov. 17, 2015 /PRNewswire/ -- Kat Von D Beauty, the high-performance prestige beauty brand founded by famed tattoo artist Kat Von D in partnership with KENDO, announces the additon of e-commerce to www.KatVonDBeauty.com as part of a stunning re-design intended to fully integrate functionality into the world of Kat Von D Beauty.

Truly a site for the beauty obsessed, KatVonDBeauty.com is the destination for Kat's long-wear, high-pigment, full coverage collections. It integrates exciting new features such as shoppable videos, limited-edition products, and exclusive content from Kat Von D herself, as well as her fans.

Kat's fearless and passionate beauty perspective spearheads the e-commerce site, with original content and dynamic imagery showcasing her artistic talent and love of color. Enhanced product swatches, detailed descriptions, and a more robust ratings and reviews function complement the platform experience. A new, weekly video series featuring Kat discussing all things beauty, is transformed into an interactive experience with shoppable videos powered by Demandware, one of the leading e-commerce software platforms.

Fans of the brand also share the spotlight with a dedicated section on the home page featuring their top beauty looks curated by Kat herself and enhanced with the same shoppable technology. With over 50,000 uploads to date, tagged, with #kvdlook, and almost 5 million followers on Kat's personal social channels, Kat's beauty community is one of the most connected and a constant source of inspiration.

ABOUT KENDO
San Francisco-based KENDO (part of the LVMH group, the world's leading luxury products group) focuses on the development of global beauty brands. Through original concepts, collaborations and acquisitions, KENDO brings to market fresh, relevant and innovative brands. The KENDO team blends product development, marketing and operations expertise to redefine the beauty landscape with brands like Marc Jacobs Beauty, Kat Von D and Formula X. Today, brands within the KENDO portfolio are distributed in 24 countries.

Logo - http://photos.prnewswire.com/prnh/20151116/287586LOGO

SOURCE KENDO