Jon Brancheau Named Vice President, Marketing, Nissan Division

FRANKLIN, Tenn., May 21 /PRNewswire-FirstCall/ -- Nissan North America, Inc. (NNA) today announced that Jon Brancheau has been named vice president, Marketing, Nissan Division, effective immediately.  Most recently Brancheau was director, Global Infiniti Marketing Communications and Media where he was responsible for the strategic development and execution of Infiniti's marketing communications, brand management and strategy on a global scale.

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In his new role, Brancheau will lead the Nissan brand's marketing activities in the United States, including marketing communications, C&I, pricing and product management.

"Jon Brancheau's work at Infiniti has demonstrated that he can effectively lead a Marketing organization through a critical launch cycle," said Brian Carolin, senior vice president, Sales & Marketing – Nissan North America. "In addition to managing the development of Infiniti creative for all markets worldwide, Jon was also the key architect for the Infiniti G and M global marketing plans which today are resulting in great success for that brand."

Brancheau brings 26 years of automotive sales and marketing experience to his new assignment.  He joined Nissan in 2008 from General Motors Corp. where he was director, Media Operations with oversight of the buying and planning of all media across the General Motors portfolio of brands.

Brancheau's career at General Motors began in 1984 with GM's Cadillac division.   Following a variety of sales, service and marketing assignments with Cadillac, Brancheau joined Chevrolet as an assistant brand manager to launch GM's highest volume product, the Silverado.  In 1999, he was promoted to director of Marketing for GM's Service and Parts Organization overseeing the GM Goodwrench and AC Delco brands.  In 2003, Brancheau was appointed vice president of Marketing for Saab Cars USA and subsequently promoted to director of Marketing for Cadillac.

"I'm excited to lead Nissan's Marketing team as we have the opportunity for sustainable and predictable growth based on the strength of our product," said Brancheau. "With the launch of the zero-emission Nissan LEAF we have the opportunity to positively impact consumers' lives and the perception of the Nissan brand."

Brancheau holds a bachelor's degree in finance from Western Michigan University and resides in Franklin, Tenn., with his wife and three children.

In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.  More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infinitiUSA.com.

SOURCE Nissan North America, Inc.