GIBRALTAR, May 24, 2010 /PRNewswire/ --
- 888 Teams up With Television Giant Endemol to Provide the Italian Gaming Market With Access to a Large Variety of Quality Gaming Offerings.
888.com (http://www.888.com/) has concluded an agreement with Endemol (owned by Goldman Sachs, Mediacinco and Cyrte), the largest TV production company in Italy. The joint venture between these two titans of entertainment will merge their respective strengths, for the benefit of the Italian gaming public. This is 888's first large-scale consumer launch into the Italian market.
According to the terms of the agreement, 888 will co-invest alongside Endemol in the lucrative Italian market. As the world's premier online gaming (http://www.888.com/) company, 888.com will provide a plethora of exciting games that will enjoy exclusive use of Endemol's brands. These include Deal or No Deal , Big Brother and more. Endemol is a large multinational corporation comprising some 80 companies across 26 countries.
The agreement will become fully enacted when the Italian authorities provide the green light on gaming regulations for casino gaming. This is expected to be in the latter half of 2010. 888 will benefit greatly from Endemol's popular brands, entrenched position and large market share. Plus 888s gaming expertise will allow Endemol to tap ever deeper into the booming gaming sector.
888 CEO, Gigi Levy, said: "Strategic partnerships are the cornerstone of successful business enterprise. 888.com is a major global force in the gaming realm and a partnership with Italian television colossus Endemol is a big win for everyone. We look forward to a successful relationship by employing our gaming experience and Endemol's brands, for the benefit of the Italian gaming market." Similar sentiments have been echoed by Paolo Bassetti, the President and CEO of Endemol Italy.
About 888.com
888.com is the World's No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997 - 888.com this year celebrates its 13th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker. 888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member.
888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.
It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition; the bingo business and assets from Globalcom. 888's bingo brand - 888ladies - has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.
888.com has been named EGaming Awards Online Casino three times in the last four years, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting 888.com's position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane Warne from the world of cricket. 888's B2B division, Dragonfish, is a leading provider of Total Gaming and Payment Services to the online entertainment industry. 888 is a member of the FTSE 250 index on the London Stock Exchange
About Endemol
Endemol is a global leader in entertainment programming and the largest independent television and digital production company in the world.
Endemol comprises a global network of more than 80 companies in 26 countries and employs about 6,500 people.
Each year the company produces content and partners with more than 400 broadcasters and cross media platforms worldwide. Endemol is also one of the largest independent distributors of formats and finished programming in the world. The company has a growing library of over 2,000 formats and more than 22,000 hours of content across genres including entertainment, reality TV, game shows, animation, comedy, drama, docu-dramas, features and feature films.
Endemol's credits include international blockbusters formats such as Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Star Academy and Wipeout. Its growing drama portfolio includes worldwide hits such as Home and Away, Rush, McLeod's Daughters; Wire in the Blood, Secret Diary of a Call Girl, Robin Hood and Nini. Endemol is also behind a wide range of multi-media sports content including football, cricket, rugby and motor racing.
Endemol is owned by Goldman Sachs, Mediacinco and Cyrte, which acquired the company in May 2007.
For further information, please contact Ann-Marie Wilkinson at +44(0)20-792-02344 or [email protected]
SOURCE 888.com
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