John Lewis Is First to Market With 3D TV

LONDON, May 18 /PRNewswire/ -- Always first with the latest technology, department store John Lewis was the first to market with the much-anticipated 3D television revolution. Launched on the 22nd April, the new Samsung UE40C7000 3D TV, 1,799 pounds Sterling allows customers to experience 3D TV from the comfort of their own homes.

The first 40-inch TVs is available from John Lewis' flagship store on Oxford Street, the largest electrical department in Europe, as well as Peter Jones and online – http://www.johnlewis.com. The John Lewis Brent Cross, Bluewater, Kingston and Cribbs Causeway stores will also have the 3D TVs on display.

John Kempner, buyer for vision at John Lewis says, "3D TV is an incredibly exciting technology, and once again John Lewis is first to market. Manufacturers like to use us as their launch partner because our customers are always early adopters of new technology. We have put together a great value package with everything needed to enjoy 3D TV. It is worth remembering that even though 3D TV content is limited at the moment, this new breed of TV provides fantastic picture quality for regular 2D viewing, so a 3D TV is a great investment purchase."

At launch, John Lewis will have the following products available to buy:

• Samsung UE40C7000 3D TV, 1,799 pounds
• Samsung 3D Blu-ray Player BDC6900 - 349 pounds
• X 2 Samsung Active Shutter 3D Glasses with 3D Blu-ray Monsters v Aliens disc - 149 pounds
• 3D Ready HDMI Cable - Version 1.4 - 49.95 pounds

If customers buy the Samsung UE40C7000 3D TV and Samsung 3D Blu-ray Player BDC6900 from John Lewis, they will receive, free of charge X2 Samsung Active Shutter 3D glasses with a 3D Blu-ray Monsters v Aliens disc, a combined worth of 149 pounds – this offer will run from the 22 April to 30 June.

Combining stylish design and performance, the new Samsung 3D TV will produce stunningly high quality pictures, whether you are watching 2D content or the latest blockbuster in 3D. Samsung's 3D TVs even have the ability to convert normal 2D content into a 3D effect. Later this year, Sky will be launching its 3D TV service allowing viewers to enjoy the best of Sky's 3D TV programming, including movies, arts, entertainment and sport.

In addition, film makers such as Dreamworks are installing 3D cameras into their studios, so viewers can look forward to a wide range of 3D film content available in their homes. An increasing number of games will also be available in 3D later in 2010.

SOURCE John Lewis

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