John Hancock Launches New Long-Term Care (LTC) Insurance Multi-Life Microsite for Brokers and Consultants in the Small to Midsize Employer Market

BOSTON, Jan. 21 /PRNewswire-FirstCall/ -- John Hancock has launched a new interactive microsite, www.GetMoreWithMultilifeLTC.com, to help brokers and consultants explore and establish LTC insurance plans for businesses with up to 1,000 employees.

The site includes information and tools to help brokers and consultants, whether familiar with LTC insurance or not, navigate through the employer-sponsored LTC insurance benefits planning process, including:

• Prospect evaluation
• Strategies for starting the LTC insurance discussion with business decision-makers
• Talking points and sales collateral for use with employers
• The best funding approaches and LTC insurance products
• Strategies for maximizing group enrollments

LTC brokers and consultants using the site also will have access to John Hancock's experienced sales support team if they need assistance with any step in the process, from the initial meeting through the finalist presentation. Professional enrollers also can be called upon to conduct employee meetings, if desired.

"Over the past 22 years, we have seen LTC insurance increase in popularity among large employers," said Marianne Harrison, President, John Hancock Long-Term Care. "Today, we're seeing small and mid-size employers showing greater interest in meeting the LTC needs of their employees, yet few of them know who to turn to for LTC advice and services. This site, in addition to the access to our team of experts, will be very helpful to brokers and consultants who want to provide this important coverage to businesses throughout the US."

For more information, please visit www.getmorewithmultilifeltc.com.

About John Hancock Long-Term Care Insurance

John Hancock is one of the largest providers of LTC insurance overall with more than 1,000,000 LTC insurance clients and $1.5 billion of in-force LTC insurance premium.(1) The company holds $9.4 billion in LTC insurance reserves for future claims(2) and has paid $2.2 billion in LTC claims.(3) Having entered the retail LTC insurance market in 1987, John Hancock is one of the largest carriers of individual coverage in the country.(4) John Hancock began selling group LTC insurance in 1988 and today is the largest provider of employer-sponsored group LTC insurance in the U.S.(5) More information about long-term care issues and insurance products can be found at www.johnhancockLTC.com.

About John Hancock and Manulife Financial

Manulife Financial is a leading Canadian-based financial services group serving millions of customers in 22 countries and territories worldwide. Operating as Manulife Financial in Canada and Asia, and primarily through John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$436.5 billion (US$407.1 billion) as at September 30, 2009. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at www.johnhancock.com.

Long-term care insurance is underwritten by John Hancock Life Insurance Company (U.S.A.), Boston, MA 02117 (not licensed in New York) and in New York by John Hancock Life & Health Insurance Company, Boston, MA 02117.

(1) As of December 31, 2008, according to internal financial records.

(2) As of December 31, 2008, according to internal financial records inclusive of active and claims reserves for individual and group long-term care insurance.

(3) Based on John Hancock internal data as of 12/31/08. Total includes individual and group long-term care insurance and 50% of the Federal Long Term Care Insurance Program.

(4) LIMRA International, U.S. Individual Long-Term Care Insurance Sales Survey, Fourth Quarter YTD 2008.

(5) LIMRA International, U. S. Group Long-Term Care Insurance Sales Survey, Fourth Quarter YTD 2008.

SOURCE John Hancock Long-Term Care Insurance

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