JCDecaux unveils largest digital sign at John F. Kennedy International Airport and also launches first digital network at Newark Liberty International Airport

NEW YORK, May 28, 2013 /PRNewswire/ -- JCDecaux, the number one outdoor advertising company worldwide, unveiled the largest digital advertising sign at JFK, Terminal 8. The digital spectacular is 50 feet long and delivers outstanding HD image quality with a 688,000 pixel format. Located in the central area of the terminal, this digital spectacular can be seen by 100% of departing passengers.  Terminal 8 is the domestic and international hub for American Airlines.  Nine million passengers traveled through the terminal in 2012 making it one of the largest terminal buildings in the US.

(Photo:  http://photos.prnewswire.com/prnh/20130528/NY21887)

JCDecaux is also announcing the roll out of its Prestige Digital Network of 70" high definition screens at Newark Airport. This network is comprised of 36 HD screens located throughout the main gate areas.  The network will be installed during the month of June and ready to catch the busy summer traveling season. Newark is the fourth largest international airport in the U.S. with 34 million passengers in 2012.

"In addition to our existing network of 70" HD digital screens at JFK, the deployment of large iconic digital displays provides advertisers a new, dynamic and engaging way to reach millions of airport travelers," said Jean-Luc Decaux, JCDecaux's co-Chief Executive Officer.  "Following the extension last year to 2020 of our advertising concession for the three New York airports, these new installations reinforce JCDecaux's leadership position in terms of state-of-the-art digital advertising programs in key US Airports."

About JCDecaux
JCDecaux is the largest outdoor advertising company in the world and the market leader in Europe and Asia-Pacific. JCDecaux is listed on Euronext Paris and is part of the Euronext 100 index. JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of street furniture, transport advertising and billboard. Employing a total of 10,484 people, the Group has operations in 55 countries around the world (1,002,800 advertising panels), and is present in 3,700 cities of more than 10,000 inhabitants.
 

SOURCE JCDecaux North America, Inc.