Jamba Juice Boosts California Flatbreads(TM) Platform

EMERYVILLE, Calif., May 11 /PRNewswire-FirstCall/ -- Jamba Juice (Nasdaq: JMBA) announced today the relaunch of its California Flatbread platform with the Four Cheesy™, Smokehouse Chicken and MediterraneYUM™ Flatbreads in a mouth-watering, enhanced size. Great tasting, guilt-free and perfect for that midday meal on the go, the California Flatbreads are now over 25% larger. With a retail price of just $3.75, Jamba Juice is throwing in an extra dose of Flatbread Feel Good, by offering customers $1 off for a limited time.

Like all Jamba Juice® products, the California Flatbreads are made with high quality ingredients and have no artificial flavors, no artificial preservatives, no high fructose corn syrup and 0g Trans Fats.

"When we launched our California Flatbreads we knew we had a great product, but quickly realized from customer feedback that we hadn't quite perfected it," said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  "We take our customer feedback to heart, and always try to give them what they want — in this case a larger size.  In response, we enhanced the size by extending the flatbread an inch — while keeping similar pricing.  Our new flatbreads now deliver both an excellent eating experience and an excellent value."

The MediterraneYUM, a crisp crust topped with Mediterranean-style grilled zucchini, onions, bell peppers, mushrooms and a combination of feta and mozzarella cheeses, pairs perfectly with a 16 oz. Peach Perfection All Fruit™ Smoothie for a delicious, better for you and filling meal at just 530 calories.  With a combined total of 14g protein, 7g fiber, 75% DV vitamin A, 110% DV vitamin C, 24% DV iron and 3.5 servings of fruit, this flatbread/smoothie combination is great for lunch, dinner or any time in between.

For those who like to keep it simple, the Four Cheesy provides a thick and crispy crust topped with tomato-basil sauce and a classic Italian four cheese blend including mozzarella, provolone, parmesan and romano.  An excellent source of protein and calcium, the Four Cheesy is just 420 scrumptious calories per serving.  For customers who like a little punch in their lunch, the Smokehouse Chicken is topped with BBQ chicken, smokehouse roasted sweet corn, black beans, poblano chilies, red bell peppers and a combination of mozzarella and cheddar cheeses.  At just 390 calories, the Smokehouse Chicken is an excellent source of protein and a good source of iron, fiber, Vitamin C and calcium.

The Jamba Juice California Flatbreads are now available in 384 Jamba Juice stores nationwide.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice

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