Jabra Launches New Channel Partner Program and Adds Cheryle Walline as New North American Head of Channels

LOWELL, Mass., July 19, 2017 /PRNewswire/ -- Audio and communications technology specialist, Jabra, today announced the launch of the Jabra One Partner Program and appointment of Cheryle Walline as Head of Channels, Public Sector and SME in North America. Together these investments will strengthen Jabra's channel ecosystem and enable its partners to grow their businesses and better support customers.

The Jabra One Partner Program is designed to help increase channel partners' profitability and presence in the market with a collaborative framework that makes selling Jabra's innovative audio technology easier than before. The program, which will roll out globally in 2017, establishes two partner levels – Authorized and Premium. Premium Partners benefit from expanded support, customized agreements, dedicated account management and business investment funding as appropriate to grow their business.

Through the program, all partners have access to Jabra One Zone, a brand new easy-to-use online portal that features a variety of sales and marketing resources to help partners increase profitability and move into new markets. The platform includes collateral from co-marketing and marketing toolboxes, sales tools designed for existing and new customer acquisition, and an online education program to enhance solution selling skills.

As Head of Channels, Public Sector and SME, Cheryle Walline will oversee the roll out of the Jabra One Partner Program and future adaptations in response to the shifting channel landscape. Walline brings more than 20 years of experience in sales and channel leadership, and she will help ensure the Jabra One Partner Program enhances partner dexterity and enables sustainable growth.

"Every day partners enable Jabra to fulfill its mission to help customers hear more, be more, and do more," said Walline. "My focus over the next year is to assure that the Jabra One Partner Program and other channel initiatives support those efforts with best-of-breed tools that adapt to changing channel and customer needs. I'm excited to be part of this mission-critical initiative."

"Under Cheryle's partner-centric leadership our public sector business saw double-digit growth in less than a year," commented Paul Hamnett, President, Jabra North America. "Her collaborative approach combined with the new Jabra One Partner Program will be invaluable in helping our channel partners reach their full potential. We look forward to seeing the channel program thrive and our partners take advantage of new opportunities for profitable growth."

Jabra One Partner Program authorization is available to all partners for online and/or offline sales of B2B and B2C products.

Visit https://onezone.jabra.com/ to join the Jabra One Partner Program or to learn more.

About Jabra
Jabra, part of the GN Group, is a leading developer and manufacturer of communications and sound solutions. We are committed to letting people hear more, do more and be more than they ever thought possible. We believe that through sound, we can transform lives. Jabra innovates and empowers with sound solutions for businesses and consumers, producing corded and wireless headsets, portable and in-office speakerphones, and sports earbuds. Jabra employs 1,000 people worldwide, and produced an annual revenue of DKK3.5 bn in 2016. The GN Group operates in more than 90 countries, and has almost 150 years' experience in innovation and delivering reliability and ease of use. Founded in 1869, employing over 5,000 people, and listed on Nasdaq Copenhagen, GN makes life sound better. www.jabra.com 

© 2017 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice).  

SOURCE Jabra

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