IT Company Maxatec Exploits Niche Markets to Ride Out the Economic Downturn

ALTRINCHAM, England, March 30 /PRNewswire/ -- Maxa Technologies (Maxatec), the approved supplier of POS and EPOS systems, has turned the most severe economic downturn into an opportunity for growth.  The company is proud to report a growth in revenues of 10% this financial year compared to the same period last year, and has not only maintained staffing levels but has increased their head count with plans for further appointments later this financial year.

Maxatec was formed as a result of a management buy out in 2003. Since then the company has established a successful business based on their core strengths as a supplier of hardware and services for the POS, Auto ID and Mobile market sectors in the UK and Europe.  

However, the economic storm placed all UK IT suppliers under increasing strain to prove their worth. Andrea Percival, managing director of Maxatec says:

"As a small company we potentially had to fight even harder to survive. However, I believe that our ability to think out of the box and create innovative IT solutions and tailor them for niche markets has been the key to our success to date. We actually saw this economic situation as being an ideal opportunity for companies like us. Understanding the needs of your customers and demonstrating a commitment to keep developing and expanding new solutions and product offerings makes a company an attractive proposition and valuable resource for customers and partners alike."

The business is spread across EMEA (Europe, Middle East and Africa) with approximately 50% of the business being outside of the UK through their strong distribution partners in Scandinavia, Spain, Portugal, Belgium and Germany.  Maxatec has also had recent success in exporting into Russia and have high hopes for further growth with their new partner in this area. They also export their UK manufactured products to the USA which last financial year accounted for around 12% of their revenues. 

Andrea added: "Although some budgets have been put on hold or tightened, we have demonstrated that our products actually save money, increases productivity and efficiencies, providing a fast return on investment. Our business has been quite robust given the extent of the recession, but we consciously made sure that we did not have all our eggs in one basket from a product, market or geographic perspective. For example, we have made particular inroads in developing and supplying the charity market with full Point of Sale (POS) solutions and have also expanded our commercial mobile offering to the education, healthcare and emergency services markets."

Maxatec has seized on the growth of mobile computing by sourcing products from a number of leading technology manufacturers from various countries including China.  Today mobile applications offer companies so many advantages and are increasingly being introduced to perform a variety of business tasks. It enables companies to stay connected with their mobile workforce and allows them instant access to relevant information.  More and more industries are becoming mobilised resulting in a very dynamic and interesting market.

Andrea concludes:

"The positive effect the recession has had on companies is that it has changed the way people do business. It's been the biggest and most far reaching shake–up ever. Managers have had to re-think strategies and respond to tougher competition and, dare I say it, truly listen to their customers needs. Even when the economic climate improves, businesses will not be able to go back to their old ways. Customers will continue to expect the new 'lean' approach from their suppliers. They will expect companies to be flexible and not change adverse. In my view companies that stay the course during these times will be set for a prosperous future."

To find out more about Maxatec products visit: http://www.maxatec-europe.com/press/2010/03/it-company-maxatec-exploits-niche-markets-to-ride-out-the-economic-downturn

About Maxatec

Maxatec is an ISO 9001:2008 certified Value Added Supplier of Specialist IT Hardware and Services to the Auto ID, POS and Mobile markets. As well as offering own brand products, Maxatec's product portfolio includes CognitiveTPG point of sale and bar code label printers, Barcode & Label Printers  NCR POS terminals, Extech portable receipt printers, TSC industrial label printers, Zebex bar code scanners, MMF cash drawers, FlexPOS POS terminals, and Firich (FEC) Touch screens and SAMMI mobile computing devices. Maxatec also offers software and services including NiceLabel label design package, and a wide range of consumables (paper, labels, ribbons), spare parts and in-house and on-site service capabilities. The Maxatec brand is synonymous with high standards of service as well as high performance, high quality products.

SOURCE Maxatec Europe

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