iRhythm Announces That ZIO® Service Included Under New Aetna Policy Covering Long-Term Continuous Monitoring of Patients With Suspected Heart Arrhythmias

SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- iRhythm Technologies, a healthcare information services company, today announced that Aetna, the third largest health plan in the United States, has issued a positive coverage policy for long-term continuous monitoring of patients with suspected heart arrhythmias, which includes use of the ZIO Service. The new policy now makes iRhythm's solution – comprised of the ZIO Patch, proprietary algorithms and the ZIO report – available as a potential covered service for the insurer's medical members.

"This new policy further reinforces the clinical validity and clinical utility of using the ZIO Service for long-term continuous monitoring of patients with suspected heart arrhythmias," said Kevin King, president and chief executive officer of iRhythm. "We are pleased that Aetna's members can now benefit from this coverage, which we believe will help improve patient outcomes and reduce healthcare costs."

Each year, millions of patients present with infrequent and non-specific symptoms such as heart palpitations, dizziness and shortness of breath, which may or may not be caused by cardiac arrhythmias. Physicians typically seek to identify which patients have an arrhythmia and which do not to enable timely, efficient treatment that can help avoid potentially serious complications and can reduce unnecessary medical visits. Effective management of cardiac arrhythmias is specific to the type of arrhythmia identified. Arrhythmias, however, are often difficult to diagnose using current monitoring techniques, such as the 50-year-old Holter monitor, which are limited in what they can record or can be difficult for patients to use or tolerate.

Multiple, peer-reviewed published studies have demonstrated the ZIO Service's ability to produce a higher diagnostic yield and change patient management, compared to traditional approaches to ambulatory electrocardiogram (ECG) monitoring.

About the ZIO Service
The ZIO Service, comprised of the ZIO Patch, proprietary algorithms and the ZIO Report, is increasingly recognized as the new standard for ambulatory cardiac monitoring of patients with suspected arrhythmia. The ZIO Patch is a noninvasive, water-resistant monitor that is easy to use and discrete to wear, and is worn for up to 14 days, prompting high patient compliance and a higher diagnostic yield. Proprietary algorithms analyze the vast amounts of captured heart beat data and a concise report is provided to the patient's physician. A recent study by Scripps Translational Science Institute, published in the American Journal of Medicine, found that the ZIO Service detected 57% more arrhythmia events compared to use of the Holter monitor, primarily due to prolonged monitoring. Since its commercial launch in 2011, the ZIO Service has been used with more than 200,000 patients at nearly 800 institutions nationwide. The ZIO Service is covered for most Medicare patients and by leading private payers nationwide, representing more than 170 million covered lives.

About iRhythm Technologies, Inc.
iRhythm is a healthcare information services company that aspires to be the world leader in the management of cardiac arrhythmia information, a large and growing unmet clinical need. Its flagship solution, the ZIO Service, offers a proven approach to long-term continuous monitoring that enables diagnosis earlier in the clinical pathway to improve patient outcomes and reduce healthcare costs. For more information, please visit www.irhythmtech.com.

Media Contact:

Tracy Morris 
650-380-4413
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SOURCE iRhythm Technologies, Inc.