iPic Entertainment Redefines In-House Cinema Marketing with the Launch of iPic Media

iPic Media will forge strategic partnerships with luxury and lifestyle brands to showcase original and engaging content for iPic Theaters' influential audience, just in time for the coveted holiday movie season

News provided by

iPic Entertainment

Oct 21, 2014, 10:05 ET

BOCA RATON, Fla., Oct. 21, 2014 /PRNewswire/ -- iPic Entertainment, creators of iPic Theaters, the fastest-growing affordable luxury movie-watching experience in the nation, today announces it will formally launch an exciting new division that will redefine the in-house cinema marketing landscape. iPic Media will pursue strategic partnerships with upscale brands in the travel and leisure, beauty, fashion, financial, technology and automotive sectors to bring engaging content and seamless brand integration to iPic's sought-out members and guests, an audience that is at the pinnacle of the "influencers" marketing pyramid. iPic Media will produce and film monthly luxury programming and content, specifically tailored to the interests and desires of its discerning members and guests. The launch of iPic Media and the available marketing partnership opportunities are timed perfectly for the holiday season and the in-theater debut of much-anticipated Oscar movie contenders.

iPic Entertainment Redefines In-House Cinema Marketing with the Launch of iPic Media

With more than 1 million brand-loyal members and more than 4 million guests annually, iPic Media and iPic Now! will reach affluent super-influencers in all three core demographic segments: Millennials, Gen X and Boomers. Additionally, with a community of nearly half a million socially engaged followers, iPic members and guests are a median age of 33 years old and have a HH income of $180K. Significant research supports that the affluent demographic is proven to be first adopters of new technologies, new consumer goods and fashion trends. "Affluents are the heavy lifters and the uber shoppers in the consumer economy representing 50% of the nation's income and 40% of all consumer spending," according to Luxury Report, 2014, Unity Marketing, 2014.

iPic Now! is the only program produced and filmed by the circuit itself with entertaining editorial content and iPic host, Casey Messer. iPic Theaters is also the only 100% first-run luxury circuit growing in double digits concentrated in the nation's Top 10 DMAs. This will allow upscale advertisers to showcase their creative in the finest theaters in the country. iPic Now! is strategically designed to engage iPic's discerning members and guests with two-minute lifestyle segments, including "Culinary & Cocktails" featuring iPic's acclaimed James Beard Who's Who 2014 inductee, Chef Sherry Yard. Yard serves as iPic's vice president of culinary direction and is joined by iconic master mixologist and sommelier, Adam Seger. iPic Now! will add new long-form lifestyle content segments among the travel, fashion and technology categories as part of the pre-feature program. iPic Media will run 30- and 60-second spots along with long-form content. Content segments shot "on location" with Messer will also provide synergistic product placement opportunities within iPic Now! at iPic Theaters and restaurants.

Caryn Baruch, a 20-year cinema-advertising veteran, will lead iPic Media. Upon her first visit to iPic Theaters, Baruch developed an immediate affinity for the iPic brand and knew this would be the most coveted entertainment destination within the cinema landscape. "This movie-going experience would be a luxury marketer's dream," she recalls saying. iPic delivers the most coveted niche audience with consistency and with the flexibility that only working directly with a circuit offers. "The iPic effect is invaluable to any brand seeking affluent trendsetters," she says.

Baruch adds: "Movies heighten emotional engagement, and iPic has managed to elevate that excitement to an unprecedented level. It is truly a sensual experience exquisitely designed to excite, entice and escape."

Mary Kokoszka joins Baruch to launch iPic Media. Kokoszka, a 15-year cinema and marketing veteran, says, "iPic destinations create an opportunity for luxury brands to 'come alive' in an experiential environment deserving of their stature. It's the only circuit to provide a consistent authentic, affordable luxury experience on par with exclusive hotels and resorts at every touch point."

Adds Hamid Hashemi, president and CEO of iPic Entertainment: "iPic Media is an exciting new first for the luxury cinematic marketplace. The division stemmed as a result of the number of brand inquiries received to partner with the iPic brand. This announcement serves to provide these brands access to our elite audience with strategic partnerships at a most opportune time."

For more information on iPic Media, visit www.ipic-media.com.

About iPic Entertainment
Established in 2006 and headquartered in Boca Raton, FL, iPic Entertainment, LLC, is the fastest-growing luxury theater brand in the nation. An industry leader, iPic Entertainment's mission is to provide visionary entertainment escapes, presenting chef-driven culinary offerings and mixology in premium movie theaters and restaurants. iPic Theaters currently operates 10 locations with 73 screens in Arizona, California, Florida, Illinois, Texas, Washington and Wisconsin with locations planned for California, New Jersey, Texas, South Florida, Philadelphia and New York. iPic's newest location in the trendy Pike & Rose neighborhood, in North Bethesda, MD, is slated to open October 2014. Visit www.ipic.com