Introducing Powerbag - The Battery Charging System Disguised As The Coolest Bag You'll Ever Use

COMMERCE TOWNSHIP, Mich., Sept. 30, 2011 /PRNewswire/ -- On your phone all day with no access to an outlet? Not enough juice to watch the movie you downloaded to your tablet? Is your playlist longer than your charge?

No more excuses! RFA Brands today announced the launch of Powerbag™, a new collection of stylish backpacks, cross-body messenger bags, tablet bags, slings and wheeled travel bags with a built-in charging system that charges your favorite devices on the go.  Designed in a fashion partnership with travel and lifestyle brand, ful, Powerbag is the ultimate charging system disguised as the coolest bag you'll ever use. Seamlessly integrated into every Powerbag is the exclusive Powerbag Charging System, which charges all of your favorite mobile devices, including Smartphones, iPods/MP3 players, Tablets, eReaders, Bluetooth headsets and more, right in the bag.

As part of the launch campaign, the Powerbag "Stay Charged" Tour will embark October 1 on the ultimate road trip: a multi-city, nationwide tour that will give students on college campuses and other retail shoppers a chance to experience Powerbag for themselves.  The Powerbag Stay Charged Tour kicks off on October 1 in Boston, Massachusetts at CollegeFest, the most heavily attended back-to-school event in New England.  The tour will hit many college campuses, including University of Michigan, New York University, The Ohio State University, University of Wisconsin, UCLA, University of Illinois, George Washington University, and more. The tour will also make stops at key Powerbag retail partners, such as Best Buy, F.Y.E. and OfficeMax.  For the complete tour schedule and more information, visit http://www.mypowerbag.com.

"Powerbag brings together function and convenience with style, and we can't wait to show students and other consumers just how easy it is to stay charged throughout the day," said Ron Ferber, president of RFA Brands, creators of Powerbag.  "Everyone needs power these days, and the Powerbag has taken bags to the next level.  With Powerbag, a charge is as close as the bag on your shoulder which, by the way, also does a very nice job of carrying books, notebooks, make-up, bottled water and other daily essentials."

The Powerbag "Stay Charged" Tour will power its way across America in a 37 foot interactive lounge and showroom that features a host of engaging activities including video game stations, a chance to win cool prizes playing classic games such as Plinko and Cornhole, and tons of free giveaways.  All visitors will have a chance to try Powerbag for themselves.

A contest featured on the official Powerbag Facebook page will give college students and other consumers a chance to be a DJ at local events held throughout the Powerbag "Stay Charged" Tour.  To be considered, visit the official Powerbag Facebook page and click on the Contest tab to submit a DJ demo that showcases your skills in action.

"Students are on the leading edge of a growing need in our society to constantly be plugged in - whether they're on Facebook, texting, downloading and watching movies, or listening to music.  And you can't stay connected without power," said Lynda Rose, chief marketing officer for RFA Brands. "The Powerbag 'Stay Charged' Tour will let people experience how Powerbag can make their lives so much easier by being able to charge up their digital devices right in their bag."

Powerbag is available at www.MyPowerbag.com and will be available nationwide at leading college bookstores, Best Buy, OfficeMax, F.Y.E, airport stores and other national retailers starting in October 2011.  At launch, Powerbag will offer five (5) different bag styles in multiple colors with prices starting at $139.99 MSRP.  Learn more at www.MyPowerbag.com.

How Powerbag Works:

• Powerbag comes charged and ready to go!
• Connect up to four (4) mobile devices at a time using the included pre-routed connectors (1 micro, 1 mini, 1 Apple) and one USB port inside every Powerbag; keep devices connected or plug-in when you need more power.
• The exclusive Powerbag Charging System will automatically detect the connected devices in the bag and send the right amount of power to optimally charge each one.  
• To recharge Powerbag, plug into any standard wall outlet with the included AC Adapter.  Powerbag comes with a built-in, lightweight, rechargeable and removable battery to get you through your day (available with a 3000 mAh or 6000 mAh battery based on model).
• When plugged in, Powerbag will charge all connected devices first and then charge its own battery.

Inspired by musicians and a music lifestyle, travel goods brand, ful, is dedicated to making quality, value-driven products with a fashion edge. The brand attributes its rapid growth and recent success to diversifying its product portfolio, adapting to travel trends and quickly creating products that complement their consumers' lifestyle.  In addition, the company has become a popular brand among touring musicians including Justin Timberlake, Black Eyed Peas, Justin Bieber, Zack Brown Band, Sugarland, Aerosmith, Stone Temple Pilots, Paramore, Slash, Lil Jon, Mike Posner, Sublime and the Deftones.  ful has been featured in Travel Goods Magazine, Shape, InStyle, Women's Health, Paper Magazine, The Ellen DeGeneres Show, Rachael Ray and Extra. For further information about ful (www.ful.com).

About RFA Brands

RFA Brands is a portfolio of distinctive consumer brands, each built from the ground up to alleviate problems in today's increasingly digital, always-on-the-go world. Whether it's power, portability, protection, environmental responsibility, or some juicy combination, RFA Brands will have something that speaks to you. Learn more about Powerbag from RFA Brands at http://www.mypowerbag.com.  

SOURCE RFA Brands

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