Introducing Philips VisaPure Advanced: New Cleansing Brush Designed to Take Skincare Routine From Good to Great

Philips VisaPure Advanced is equipped with three interchangeable attachments designed to help maximize your skincare routine, specializing in deep and precision cleaning and massaging. It is proven that use of a cleansing brush is ten times better at cleansing skin than cleansing by hands alone, and reduced the visibility of pores immediately after use in 9 out of 10 women². Philips VisaPure Advanced works to remove impurities that have accumulated in pores resulting in lesser appearance of enlarged or clogged pores and blackheads, which can be caused by a number of factors including oily skin, clogging – by makeup and other skin care products – and aging.

"Through extensive research we have learned that many consumers feel they are not cleaning their faces as effectively as they'd like with their current skincare routine," says Bjorn Folkers, Philips Director of Consumer Marketing & Business Development of Beauty. "We developed Philips VisaPure Advanced for women who struggle with their skin concerns such as enlarged pores and appearance of blackheads, and are looking for an efficient solution that fits into their existing routine which gives them glowing, healthy looking skin."

Philips VisaPure Advanced is equipped with customized DualMotion technology, which allows for different levels of rotation and vibration. The device is also equipped with Intelligent Head Recognition, enabling the device to immediately recognize each intelligent attachment and tailor the session with specific levels of rotation, vibration and duration to achieve the optimal skincare benefits. The three attachments are:

• Deep Pore Cleansing Brush: uses a combination of thin bristles to reach inside the pores and thicker bristles to swipe away dead skin cells that block pores. The Deep Pore Cleansing brush helps refine and prevent enlarged pores with twenty thousand small bristles, for a superior and easier cleanse.
  
  
• Precision Cleansing Brush: Features five-in-one bristle technology to ensure a targeted and precise cleanse for smaller, hard-to-reach areas such as the chin and nose. It has a customized program, with more intense rotations and a shorter treatment time dedicated to cleanse the nose area for pure and refined skin. The Precision Cleansing brush attachment helps to visibly refine and reduce the appearance of enlarged pores.
  
  
• Revitalizing Massage attachment: Designed to provide a gentle yet effective massage, which feels like 750 gentle finger tapping movements per minute. Developed with Japanese facial massage experts, the attachment provides users with a stimulating massage to relax the muscles and revitalize the skin. The at-home facial massage attachment can also be used on neck and décolleté. The Revitalizing Massage program lasts for three minutes and helps users achieve a healthy, glowing complexion.
  

Philips VisaPure Advanced is available on Philips.com for the recommended retail price of $199.

Visit Philips.com for more details. Follow Philips Beauty on Instagram @philipsbeautyus, Twitter @PhilipsBeautyUS, Facebook @PhilipsBeauty.us and Pinterest at Philips Beauty US.

Philips North America
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

¹  Philips data on file.
²  Philips data on file.

SOURCE Philips

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