Introducing neatHome™ by Unger Purple is the NEW black in Home Cleaning

BRIDGEPORT, Conn., April 18, 2013 /PRNewswire/ -- Unger, one of the most trusted names in cleaning is pleased to announce that their quality cleaning tools are now available at select Target stores and Target.com. The neatHome™ by Unger collection speeds up and simplifies at-home cleaning in hard-to-reach areas in a fun and trendy way.  Unger's longstanding heritage in cleaning solutions is now being rebranded with candy colored Patrician purple product and packaging. The packaging speaks to the consumer about the product benefits with meaningful but irreverent language such as "spider webs beware" or "save an ostrich, clean with microfiber!" 

(Photo: http://photos.prnewswire.com/prnh/20130418/NY96802 )

Powered with Connect & Clean™ innovation, this collection of products improves the reach and effectiveness of consumers' cleaning capabilities regardless if they are dusting, cleaning windows, or scrubbing surfaces - even in the hardest to reach places in and around the home. These tools make housecleaning, "cleaner, faster and safer."  The neatHome™ difference lies with the consumer's ability to quickly change the cleaning attachments, and to clean without using ladders, chemicals or expensive refills.

"This new collection was designed with microfibers and innovative design to make the cleaning experience more efficient and ergonomically correct," said Mark Michels, Vice President of Marketing at Unger.  "The product and package design was an integral component in expressing this new collection.  We wanted to make cleaning more fun and efficient for everyone."

In addition to Target and Target.com, the new neatHome™ by Unger collection will be rolling out in more than 4,000 retail doors nationwide this summer. A neatHome™ website will also be introduced this summer with tips and tricks to simplify the journey and maximize the results - from limiting allergies to providing recommendations on scented dusting. With a refreshing new look and Connect & Clean™ innovation, Unger is the new black in home cleaning.

The Target neatHome™ by Unger products include:

• neatHome™ by Unger Tele-Pole (available in 6', $10.99 and 12', $17.99): No need to be afraid of heights, or cleaning hard to reach areas of your home.  This three section, telescoping pole, will keep your home clean from top to bottom, AND clean 10x faster than using a hand held tool and ladder. 
• neatHome™ by Unger Power Duster™, $9.99: Save a Lamb.  Clean with Microfiber!  The bendable duster head easily cleans and dusts large surfaces like book cases, ledges and walls.  Grab 7x more dust than Lambs Wool dusters.  Use hand-held or attach to our Telescopic Pole for hard to reach places.  Machine washable head.
• neatHome™ by Unger Delicate Duster™, $9.99: Save an Ostrich.  Clean with Microfiber!  Grab 25x more dust than feather dusters.  Dust delicate objects with the power of microfiber.  Use hand-held or attach to our Telescopic Pole for hard to reach places.  Machine washable head.
• neatHome™ by Unger Mini Cobweb Duster, $7.99: Spiders beware!  Keep your home clean from top to bottom with this flagged bristle cob web duster that traps and holds dust and spider webs.  Attach to our Telescopic Pole for hard to reach places. 
• neatHome™ by Unger Ceiling Fan Duster, $9.99: Your ceiling fans biggest fan!  Clean all sizes of ceiling fan blades safely and easily.  Use hand-held or attach to our Telescopic Pole for hard to reach places.  Microfiber sleeve is machine washable.
• neatHome™ by Unger 12" Window Squeegee, $4.99: Why yes, we do clean windows! Keep your windows sparkling clean- inside and out with our streak-free, professional quality squeegee.  Use hand-held or attach to our Telescopic Pole for extended reach. 
• neatHome™ by Unger 10" Combi, $13.99: We'll flip to clean your windows! Keep your windows sparkling clean- inside and out with our 2-in-1 squeegee and scrubber in one.  Use hand-held or attach to our Telescopic Pole for extended reach.  Microfiber sleeve is machine washable.
• neatHome™ by Unger Swivel Scrub Brush, $7.99: Fighting with dirt?  We're in your corner.  Keep your home clean from top to bottom with our Swivel & Scrub brush.  The pointed tip cleans corners and grout.  Use hand-held or attach to our Telescopic Pole for hard to reach places.  Great for bathrooms and kitchens.

ABOUT UNGER
The company was founded in Germany in 1964 when Henry Unger, a professional window cleaner, started designing products for professional use. Over the years, the Unger family continually improved their product's efficiency and effectiveness and became a favorite of window cleaners on both sides of the Atlantic. This dedication has enabled Unger to become a market leader in the professional cleaning industry. Today, Unger has expanded that expertise and knowledge from the professional cleaning arena into the consumer market, offering quality tools for at-home cleaning. The brand promise of "quality tools for smart cleaning" is evident with every item that they make. Consumers can find the Unger at-home cleaning products, including Unger Pro, Unger Carbon and neatHome across the US, Canada, Europe and online at the following retail locations: Home Depot, Lowes, Bed, Bath & Beyond, Williams-Sonoma, and Meijer.

SOURCE Unger

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