Introducing 8G: Powerful Greens In A Simple Effervescent Tablet

8G has zero sugar, nine calories and tastes great; Available at Nordstrom nationwide beginning October 2015

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Sep 30, 2015, 08:01 ET

NEW YORK, Sept. 30, 2015 /PRNewswire/ -- Today, Tasty Greens, a New York City-based health and wellness company, introduced an easy way to give Americans a boost of nutrition-packed greens: 8G. 8G is the world's first effervescent tablet containing these eight critical greens: blue green algae, organic aloe vera, barley grass, spinach, kale, spirulina, chlorella and wheatgrass. You simply drop a tablet into water, it fizzes, you drink and it tastes great. Each tablet has zero sugar and just nine calories, helping users to consume greens on-the-go. 8G is green simplicity.

8G has zero sugar, nine calories and tastes great.

Available in tubes of 10 for $12.50, 8G is now available nationwide at Nordstrom, and online at Nordstrom here.

8G is power-packed nutrition: each tablet contains as much Vitamin C as five oranges, as much Vitamin B6 as 12 cups of peas, as much zinc as 10 cups of asparagus and as much Vitamin B3 as 27 cups of broccoli. And the health benefits of greens are well known. Blue green algae boosts the immune system and can reduce inflammation. Barley grass can lower cholesterol and blood pressure, while helping to keep blood sugar stable. Kale is rich in antioxidants, Vitamins A and C, calcium and fiber. Wheatgrass boosts red blood cell production and aloe vera accelerates healing.

"My experience with greens has been nothing short of life-changing," said Dawn Russell, founder and CEO, Tasty Greens. "Our mission is to simplify the process, to make green consumption as easy as humanly possible. Just drop, fizz and drink, that's it. It took a long time to get to this point, we had chemists and manufacturers tell us it simply wasn't possible to get these greens into this effervescent tablet form at this price point. But we persevered, and my loving husband tried each of more than 263 different versions before we arrived at the perfect one that contained these greens and tasted great."

8G is the result of a years-long journey undertaken by Dawn Russell. When Dawn was in her mid-20s, she was diagnosed with stage 3 cancer. The news was a shock; to that point, she had been healthy and athletic, a former model for Ralph Lauren and Donna Karan. A bone infection weakened Dawn to the point where chemotherapy was not an option, which led Dawn to travel the world searching for complementary treatments. In particular, she focused on the restorative power of greens.

Dawn consumed high levels of blue-green algae, spinach, kale and more, and noted a direct correlation between the greens she consumed and her general well-being, both inside and out. Vegetables helped detox and oxygenate her blood, and helped to balance her pH levels. Her skin tightened and friends commented on her healthful appearance. She set out to transmute those greens into their most accessible form. She sourced the world's finest greens, traveling from farm to lake, sampling and negotiating and met with chemists and manufacturers who helped her distill these greens into a single, simple, great-tasting effervescent tablet. 8G is the result.

Dawn understood that most Americans consume fewer greens than recommended. In fact, the Center for Disease Control and Prevention concluded in July 2015 that just under 9% of Americans eat enough vegetables each day. In recent years, Americans had come to embrace liquid greens, yet the most popular brands tend to be expensive, perishable, and quietly loaded with sugar. 8G was developed to give Americans access to greens in the simplest possible form – a simple tablet, dropped into water, producing a delicious drink.

8G is made in America. Dawn Russell splits her time between New York City and London, where she is married to the English environmental investor Lord James Russell. They have two children. Dawn is now healthy, happy and enthusiastic, and thrilled that her health journey has led to the creation of the world's first effervescent green tablet.

About Tasty Greens
Tasty Greens was founded by Dawn Russell. The company's flagship product is 8G, introduced in autumn 2015. 8G is the world's first effervescent tablet containing eight power-packed greens: blue green algae, organic aloe vera, barley grass, spinach, kale, spirulina, chlorella and wheatgrass. 8G was created to give Americans an easy way to secure a great-tasting green boost, every day. 8G is headquartered in New York City. More information on 8G and Tasty Greens can be found here, as well as on Facebook, Twitter, Pinterest and Instagram.

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SOURCE Tasty Greens