Internet Marketing Association's IMPACT13 Event Sets Benchmark for Professional Development and Sharing of Expertise

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Oct 01, 2013, 06:46 ET

SAN CLEMENTE, Calif., Oct. 1, 2013 /PRNewswire/ -- The Internet Marketing Association (IMA) held its IMPACT13 Conference and Awards event Sept. 25-27, 2013, at the Aria Convention Center at CityCenter in Las Vegas. This year's gathering set a new milestone for the organization and the industry with an extraordinary array of opportunities for attendees to absorb t he latest trends and best practices in Internet marketing.

The information-packed event featured several important keynote addresses as well as in-depth breakout sessions on topics related to Social, Mobile, Data Analytics and Marketing Innovation. Keynotes and breakouts were delivered by individuals who are preeminent in their fields and imparted their industry knowledge and professional expertise. In addition, the event offered several opportunities to interact and network including an evening welcome reception, an exhibitor showcase and a farewell brunch.

The highly distinguished roster of speakers and keynote presenters included Ken Calvert, U.S. Congressman; Doug Carlson, Founder, Fiji Water; Justin Choi, CEO, Nativo; Jordan Fiksenbaum, Vice President, Marketing and Public Relations, Cirque du Soleil; Tony Hsieh, CEO, Zappos; T.J. Marchetti, SVP, Digital Marketing, Walt Disney Studios; Brad Rencher, SVP and General Manager, Digital Marketing, Adobe; Brian Sandoval, Governor of Nevada; Rod Smith, Vice President, IBM; Frederick Vallaeys, Thought Leader, Google; Steven Woods, Founder and Group Vice President, Software, Eloqua/Oracle; Guy Yalif, Head of Global Product Marketing, Twitter. In addition, nearly 30 subject matter experts and thought leaders shared their insights during the breakout sessions.

Click here to watch the IMPACT13 Highlights Video.

Click here to view the official media gallery of Impact13.

Capping the IMPACT13 Awards were top honors for:

Person of the Year - Brian Wong, Co-Founder and CEO, KIIP
Company of the Year - Zappos.com
Most Innovative Company - Infusionsoft
Best Email Marketing - Microsemi Corporation
Best Microsite - Jamie Fiorda, Microsoft, "Less Talk, More Awesome"
Best Mobile Campaign - VDARA Hotel & Spa
Best Social Media Campaign - Las Vegas Convention and Visitors Authority
Best Website - Nitto Tire

In addition, over 100 awards (see accompanying list) were bestowed for outstanding achievement in various aspects of 12 primary categories of Internet marketing, including:

App Development
Blog
Email Marketing
Facebook
Microsite
Mobile
Online Survey
Social Media Campaign
Twitter
YouTube
Webinar/Vodcast/Podcast
Website

"The Internet Marketing Association has built a unique position as a forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools and generate business opportunities," said IMA Chairman Sinan Kanatsiz. "IMA has grown to include members from around the world representing every business sector, government agencies, educational institutions and non-profit agencies. IMPACT13 exceeded our highest expectations, and the post-event feedback has been uniformly glowing."

Sponsors of IMPACT13 included:

HOST/PLATINUM
Adobe, Microsoft

GOLD
ExactTarget, Eloqua, Oracle

SILVER
Epsilon, Ernst & Young, IBM, KCOMM, KPMG, Skylight Global, University of California, Irvine Extension

BRONZE
Active Network, Alpha Cubed Investments, Arrow Electronics, Cake, Cirque du Soleil, CMO.com, Cox Castle Nicholson, Fitzpatrick & Prince, Geocaching, Idio, Infusionsoft, Internet Marketing Inc., Key Info, Las Vegas Global Economic Alliance, MGM Resorts International, Microsemi, Mobile Roadie, MultiLingual Solutions, Nativo, net2EZ, Nevada Governor's Office of Economic Development, Nokia, NuVision Federal Credit Union, Orange County Business Council, PR Newswire, Rhino Runner, Safe-Bidco, STAjets, Tabesco, Turkish Airlines, Wells Fargo, Zinio

In addition, three non-profit organizations were the beneficiaries of a partnership with IMPACT13. They were Boys Town, the McKenna Claire Foundation and the Rape Foundation's Stuart House. IMA provided $10,000 in cash and $15,000 toward in-kind contributions.

With more than 810,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

For details on the Internet Marketing Association, visit www.imanetwork.org.

IMPACT13 AWARDS CATEGORY WINNERS

App Development: Business-to-Business
BARNES & NOBLE COLLEGE

App Development: Business-to-Consumer
MONTE CARLO RESORT AND CASINO

App Development: Non-Profit
CHRISTOPH TRAPPE, KARL BECKER, UNITED WAY OF EAST CENTRAL IOWA

Blog: Community Engagement
ANDREA PARKER, INFUSIONSOFT
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY/HUELL HOWSER ARCHIVE
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Blog: Design
KEENAN
MGM GRAND LAS VEGAS

Blog: Readership Outreach
SKYLIGHT GLOBAL, INC.

Email Marketing: Aesthetics
EXCALIBUR HOTEL & CASINO
SAFE-BIDCO

Email Marketing: Monthly Newsletter
AQUARIUS SPORTS AND ENTERTAINMENT/NFL PLAYER ENGAGEMENT
CONSUMER CREDIT COUNSELING OF ORANGE COUNTY
NUVISION FEDERAL CREDIT UNION

Email Marketing: Quarterly Newsletter
MICROSEMI CORPORATION

Email Marketing: Strategic Campaign
BARNES & NOBLE COLLEGE
BELLAGIO
INBOX MARKETER
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
TRIPOLIS INTERNATIONAL BV
UNITED WAY OF EAST CENTRAL IOWA YOUNG LEADERS SOCIETY

Facebook: "Like" Outreach
BARNES & NOBLE COLLEGE
MTD

Microsite: Effective Use
ALPHA CUBED INVESTMENTS
BARNES & NOBLE COLLEGE
BIZVIZABLE
FITZPATRICK + PRINCE REAL ESTATE
FLEXION
JAMIE FIORDA, MICROSOFT
NEW YORK-NEW YORK HOTEL & CASINO
NUVISION FEDERAL CREDIT UNION
STRONGMIND
UNIVERSITY OF CALIFORNIA, IRVINE OPENCOURSEWARE

Mobile: Mobile Website
AMBUSH BOARDING COMPANY
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL MOBILE
VDARA HOTEL & SPA

Mobile: Text-Based Promotion
CIRCUS CIRCUS LAS VEGAS HOTEL & CASINO

Online Survey: Business-to-Consumer
MANDALAY BAY RESORT & CASINO
ROB HALPERN, REACHSTREET

Social Media Campaign: Community Engagement
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
MGM RESORTS INTERNATIONAL
NITTO TIRE
PRESTON SMITH, INFUSIONSOFT

Social Media Campaign: Integrated Strategy
BARNES & NOBLE COLLEGE
BARNES & NOBLE COLLEGE
CHAPMAN UNIVERSITY: STRATEGIC MARKETING AND COMMUNICATIONS
IMI
KEENAN
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
SENSING SYSTEMS
MGM RESORTS INTERNATIONAL
NUVISION FEDERAL CREDIT UNION
SKYLIGHT GLOBAL INC.
STAJETS
THACHER INTERACTIVE
THELIVINGPAGES

Social Media Campaign: Promotional Strategy
KNOPF DOUBLEDAY PUBLISHING GROUP & GEOCACHING.COM
LUXOR HOTEL & CASINO
NUCOPIA, LLC

Twitter: Use of Twitter
VICTORIA HARRES, PR NEWSWIRE

Webinar/Vodcast/Podcast: Educational Series- Content, Outreach, Promotion
JEFF MARCOUX, MICROSOFT
MEGGITT SENSING SYSTEMS

Website: Aesthetics
ALIGNMED
ARIA RESORT & CASINO
CAKE
EMARKETINGEYE
HEALTH CARE SERVICE CORPORATION, BE SMART. BE WELL
HEALTH CARE SERVICE CORPORATION, ECARDS FOR HEALTH
NATIVO
NET2EZ
SKYLIGHT GLOBAL INC.
STRONGMIND
SUNDRIED TOMATO RESTAURANT
TECHNETICS GROUP

Website: Content Layout
ADVICE INTERACTIVE GROUP
BAHAMASLOCAL.COM
BOYD GAMING
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
HEALTH CARE SERVICE CORPORATION
KEENAN
MIRAGE
NITTO TIRE
RJI CERTIFIED PUBLIC ACCOUNTANTS
SAFE-BIDCO
SKYLIGHT GLOBAL INC.
SKYLIGHT GLOBAL INC.
STRONGMIND
TECHNETICS GROUP
THELIVINGPAGES, INC.
UNIVERSITY OF CALIFORNIA, IRVINE EXTENSION

Website: Navigation
AS DESIGNS & SERVICES LLC
CIE STUDIOS
HEALTH CARE SERVICE CORPORATION
MARCONI MUSEUM
RISE INTERACTIVE
SKYLIGHT GLOBAL INC.

YouTube: Channel Strategy
CHAPMAN UNIVERSITY

YouTube: Informational Series
BARNES & NOBLE COLLEGE
MGM RESORTS INTERNATIONAL, M LIFE TV

Other
Best Use of Technology by an International Municipality, ANKARA MUNICIPALITY
Best Use of Social Media by a Mayor in The World, MELIH GOKCEK, MAYOR, ANKARA, TURKEY

About the Internet Marketing Association
IMA is one of the fastest growing Internet marketing groups in the world, with more than 810,000 members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Video with caption: "IMPACT13 Highlights Video." Video available at: http://www.youtube.com/watch?v=Cw67YhS3Knw&feature=c4-overview&list=UU3OXUJbcGam9eWk5kwbvL1w

Image with caption: "Sinan Kanatsiz, Chairman of IMA interviews Guy Yalif, Director of Global Product Marketing, Twitter." Image available at: http://photos.prnewswire.com/prnh/20131001/NY90325

SOURCE Internet Marketing Association