International E-sports Festival 2010 and First Chinese Youth E-creation Festival Successfully Held in Wuhan

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• USA - English

HONG KONG, Nov. 1, 2010 /PRNewswire-Asia/ -- Organized by the Communist Youth League of China and the Wuhan government and co-organized by the C Y Foundation Group Limited (Stock code 1182, "C Y Foundation" or the "Group"), the International E-sports Festival ("IEF") 2010 and the 1st Chinese Youth E- creation Festival was successfully held in Wuhan, China from 28 to 30 October 2010. C Y Foundation has been co-organizing this event since 2007, the IEF has now expanded to attract 100,000 participants from 13 countries joining the three-day event this year.

Mr. Theodore Cheng Chee Tock, Chairman of C Y Foundation participated in the opening ceremony in Wuhan on 28 October 2010 said, " As a listing company of Hong Kong, we are very pleased with honor to participate again in the IEF event, which is regarded as the e-sports Olympics. C Y Foundation, as an enterprise that visions culture & entertainment for youth as its core business and takes digital content exchange as its mission, has the full confidence in the future of digital entertainment business."

IEF 2010 presented a range of e-sports and cultural events, including an e-creation exhibition, China-Korea-Japan Students' Digital Art Biennale and IEF E-sports Games Final. A forum on investment in cultural and innovation sectors was also held. The Wuhan event brought together young people from different cultural backgrounds and provided a platform for learning, competition and communication.

As a large digital entertainment company with it's own e-sports tournament and online platform, C Y Foundation will leverage its past track record and further participate in the PRC market of e-sports tournament and digital entertainment. The Group plans to continue to develop its online platform http://www.iefgames.com with broader scope of contents. Moreover, with its MMORPG game "Rohan" preparing to fully launch in the PRC market, the Group's brand image and market position in digital entertainment business will be further strengthened with the diversified product portfolio.

Chairman Cheng continued, "C Y Foundation will continue to focus on the cultural and entertainment activities for young people, creating an influential platform for digital entertainment. We aim to become the most powerful brand providing young people from across the globe with a diverse interactive entertainment experience."

About IEF

The IEF is a major e-sports event that has been organized by the governments of China and Korea since 2005. The event organized by the Central Committee of the Communist Youth League of China, and C Y Foundation became the co-organizer since 2005.

About C Y Foundation Group Limited

C Y Foundation is an interactive digital entertainment company that provides quality entertainment across China. C Y Foundation also co-organizes Asia's premier annual e-sports tournament and an online platform dedicated to daily tournaments at http://www.iefgames.com.

    Website: http://www.cyfoundation.com

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     Ms. Miranda Fok
     Tel:   +852-3150-6781
     Email: [email protected]

     Ms. Alman Loong
     Tel:   +852-3150-6731
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     Ms. Samantha Yeung
     Tel:   +852-3150-6735
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     Fax: +852-3150-6728

SOURCE C Y Foundation Group Limited