International Display Advertising's Launch Expands Globally By Signing LOI For Developing Display Points Network In South Africa

ST. PETERSBURG, Fla., July 23, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company is pleased to announce that IDAD has signed an LOI with Bamboo Beat Media (BBM) to develop a Display Points network in South Africa (SA). Located in Durban, SA, BBM is a national provider of digital signage throughout the country. BBM was created in 2008 to meet the growing demand for digital signage in South Africa and specializes in digital Menu Boards, Video Walls, Promotional Displays, Touch Screens, Augmented Reality Boards, Transparent Displays, Shelf Talkers and various sizes of LED Billboards. Due to its proven operating and technical capabilities along with marketing reach, IDAD has chosen BBM to be the exclusive Licensee for Display Points table top units in SA.

Bamboo Beat Media (www.bamboobeat.co.za)  is a full service Digital Media Agency specializing in the implementation and management of digital signage solutions. Since inception, BBM has built up a client base; in the advertising, restaurant and bar, retail and other corporate sectors. Bamboo Beat Media is unique in the fact that it is an owner managed firm that will always provide the most personal and customized service. Bamboo Beat Media is a registered member of the Digital Screen Media Association.

Under the terms of the agreement with BBM, IDAD's projections indicate there will be 3,500 secured locations with the Display Points Table Top Units by the end of the third year of operations producing total annual gross proceeds to IDAD of approximately $5 million USD. This projected revenue flow after the first five years of operations from South Africa alone will provide over $18 million USD to IDAD.

Additionally, IDAD has ongoing negotiations with other major groups internationally and domestically in the US. Talks are continuing between Display Points and major US corporations which include a media and entertainment conglomerate and a US based international restaurant chain, both of which will contribute greatly to the international sales potential and earnings of IDAD.  Discussions are advancing with a national media advertising firm to represent IDAD's Display Points throughout the entire U.K. and then onto to the rest of Europe.  Similar dialogue is progressing and nearing the point of signing a letter of intent to develop Display Points in locations all through Mexico and then to continue on to Central and South America.,

To put IDAD's revenue earning potential into perspective, SA is a country with a population of 48.6 million, annual Gross Domestic Product (GDP) of $384 billion USD and an annual per capita income of $11,600 USD. Based on this relatively small economy ranked to be only 26^th worldwide, it provides annual income of $5 million USD to IDAD based on conservative projections. The annual GDP of the UK is $2.44 Trillion USD and Mexico's is 1.2 Trillion USD with both of these countries having a combined GDP of over nine times of that of South Africa's. 

Dave Hazzard, President of International Display Advertising, Inc. stated, "Our signing the LOI with BBM for distribution of Display Points in SA, IDAD has now become an international player in the $9 Billion USD Global Digital Out of Home (DOOH) advertising market.  IDAD is excited to be establishing our Display Points network to engage restaurant and bar patrons in SA, the country with the largest economy in Africa. IDAD is continuing with its rollout in the Western Hemisphere and through similar strategic partnerships will soon have an established intercontinental presence!"

About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. 

Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy.  Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.

For further information regarding International Display Advertising, Inc., 
please contact our Investor Relations Line at: (949) 427-2887
or corporate development inquires at: (424) 278-4033

Safe Harbor Statement This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward", "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock.  Actual results may differ materially from those indicated by such forward- looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions.  We do not assume any obligation to update any forward-looking statements.

SOURCE International Display Advertising, Inc.

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