InstruMagic and Ultimate Guitar to Launch World's First Guitar app That Lets non-Musicians Play any Song

TEL AVIV, Israel, June 20, 2012 /PRNewswire/ --

InstruMagic, a Tel-Aviv based music-playing-apps developer, has partnered with Ultimate Guitar, the world's largest online community of guitar enthusiasts, to release Songful, a virtual guitar app that gives users the ability to play any of the hundreds of thousands of songs that are available on Ultimate-Guitar.com.

Based on instruMagic's award-winning "ZAP Guitar" technology, Songful creates a guitar-playing experience that is equally engaging for musicians and non-musicians alike.

As instruMagic's CEO, Eyal Eldar, points out: "This partnership creates a strategic synergy for both companies. Combining Ultimate Guitar's huge database of licensed chords and lyrics with instruMagic's groundbreaking technology creates a compelling app for an untapped audience of guitar enthusiasts who never mastered the instrument, as well as guitar players that can take their 'songful' guitar with them anywhere."

"We are excited to be working with Eyal and the rest of the instruMagic team," says Jonathan Kehl from Ultimate Guitar, "instruMagic has created a technology that really captures the key elements that make playing guitar fun. Songful entertains not just guitarists, but anyone who loves to play music."

Songful app is scheduled to launch on iPhone and iPad in August. It's currently demonstrated at http://www.instru-magic.com.

About instruMagic:

InstruMagic is a team of Waves Audio veterans specializing in DSP and audio software development. They are driven by their vision of bringing the joy of playing music to everyone. instruMagic is backed by Jeff Pulver, an internet entrepreneur and one of the early investors in Twitter. 

About Ultimate Guitar:

Ultimate Guitar (http://www.ultimate-guitar.com) is the leading and fastest growing online global social media site for the guitar enthusiast community.  Ultimate Guitar's 2.8 million members worldwide rely on the site for gear and CD reviews, music news, guest columns, forums, guitar and bass lessons in addition to the Internet's largest library of legal guitar tabs. Ultimate Guitar's North American headquarters is in San Francisco, CA.

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If you'd like more information about this topic, or to schedule an interview with Eyal Eldar, please email [email protected].

Contact: Eyal Eldar
Tel: +972-54-5595028
Email: [email protected]

SOURCE InstruMagic Ltd

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