Instant Chemistry Launches the World's First Genetic Testing Service Exclusively for the Dating Industry

TORONTO, Sept. 17, 2013 /PRNewswire/ - Instant Chemistry is excited to announce the launch of the world's first direct-to-consumer genetic testing service exclusively for the dating industry.  The Toronto-based startup, located on the University of Toronto's campus, provides a powerful tool to improve the chances single people will find their match.

Instant Chemistry offers professional matchmakers a genetic test to enhance their services with science to help their clients find a successful, long-term relationship. Instant Chemistry will begin offering this technology on September 17^th 2013 to prospective partners in North America.

Quick Facts:

• Decades of scientific research have confirmed that body scent strongly affects human sexual attraction
• Our body scent is determined by the Human Leukocyte Antigen (HLA) system: a highly diverse set of genes that form part of the immune system.
• A growing body of evidence supports that the HLA system is a driving force in mate choice and suggests that up to 40% of physical attraction can be determined through genes alone.
• Genetically compatible partners are more physically attracted to each other, experience higher fertility rates and have healthier children.

Instant Chemistry's Canadian launch will include Misty River Introductions (Ontario & Quebec) and Camelot Introductions (Manitoba & Saskatchewan) who are true visionaries that see the potential of this new technology.

Quotes:

Linda Miller, CEO of Misty River Introductions says that "My team of matchmakers are extremely excited to be part of such an innovative new tool for matching people with their life partners. I'm confident this scientific technology along with the traditional work of matchmaking will provide matches for our clients that more regularly result in strong physical attraction."

Leanne Tregobov, CEO of Camelot Introductions says that "We are thrilled to have this opportunity to offer this test to our clients in Manitoba and Saskatchewan."

Instant Chemistry Inc.

Instant Chemistry Inc. is a biotechnology company that is translating recent scientific advances in personal genomics to the dating industry. The test, which comprises a simple cheek swab, classifies important genes related to human attraction and determines the biological compatibility between people before they meet. The Instant Chemistry Team is passionate about improving the success rates of matchmakers and fostering successful long-term relationships.

SOURCE Instant Chemistry