Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $110 Million Box Office in First Half of 2017

Since its debut, 4DX has attracted an audience of more than 50 million who have seen the 440-plus Hollywood and local titles made available in the innovative, premium movie format.

Featuring motion seats and environmental effects, 4DX continues to garner positive reviews and elicit delight in fans as it expands around the world and becomes a more recognizable and popular cinema option.

In the past six months alone, 43 titles were screened in 4DX. In fact, more movies are available in 4DX than in any other 4D format. The exceptional popularity and growth of the format has been driven by the diversity of films available, with genres ranging from action blockbusters to romantic musicals. This trend is expected to continue with the titles scheduled for 4DX release in the second half of this year.

(From January 1 through June 30, 2017)

Global Expansion
In the first half of 2017, 4DX added 41 sites in fourteen countries. This is an increase of 37% in comparison with last year's first half period, which opened 30 sites. Countries where 4DX expanded in 2017 to date include: China (21 new sites), U.S. (5), India (2), Japan (2), South Africa (2), Brazil (1), Egypt (1), France (1), Hungary (1), Mexico (1), Norway (1), Qatar (1), Turkey (1) and the U.K. (1).

Europe: A significant portion of this year's expansion has come across this continent, including the first 4DX locations in France and Norway. The remarkable opening performance in both new markets led exhibitors to quickly agree to bring more 4DX locations to these and neighboring countries such as the Netherlands, Switzerland, Belgium, and those across Scandinavia. CJ 4DPLEX is already in talks with additional European exhibitors for further expansion.

United States: The U.S. market witnessed massive 4DX growth, doubling the immersive cinema technology's footprint over the past six months, with two new locations in the Los Angeles market, as well as the debut of 4DX in Orlando, San Diego, and Seattle. 4DX is now available from the Southeast to Northwest United States, with plans to continue domestic expansion.

China: The Chinese market has continued to be the largest and fastest-growing for 4DX, with 21 new locations launching over the past six months, bringing its total number of 4DX auditoriums to 130.

Japan: In addition to two new 4DX locations opening in Japan, 4DX's sister technology, the multi-projection ScreenX format, recently debuted in the country – the first of its kind in Japan. Based on 4DX's success, this new addition is expected to be a major force at the Japanese box office in the coming months and years.

The top five highest-performing countries for 4DX in the first half of 2017, by gross box office are:

About CJ 4DPLEX 
CJ 4DPLEX is the world's first and leading 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 440 Hollywood and local titles have been screened in 4DX. As of August 2017, 48,000-plus 4DX seats operate in 395 auditoriums spanning 49 countries. For more information, please visit www.cj4dx.com

SOURCE CJ 4DPLEX

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