Innovative Beverage Group CEO, Peter Bianchi to Speak at International Beverage Industry Event in Istanbul, Turkey

HOUSTON, Feb. 5 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that Peter Bianchi, CEO and creator of drank™, the world's first Extreme Relaxation™ beverage, will address soft drink industry leaders at the InnoBev 6th Global Soft Drink Congress, March 9 - 11, 2010 in Istanbul, Turkey.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Bianchi, a sought-out industry guru and renowned innovator in the United States beverage industry, will host a session entitled "Health Through Science: Drank For Relaxation" on March 11, 2010. During his presentation, Bianchi will discuss innovation in the functional beverage category and the driving forces behind the relaxation beverage trend.

With appearances in trend-setting music videos on MTV, BET and VH1; on national television shows including The Tonight Show, Good Morning America and The Today Show; and coverage from Time Magazine and The Wall Street Journal, his proprietary product drank™ has become the Extreme Relaxation™ beverage of choice in the United States. By achieving explosive consumer reactions from various market segments, Bianchi is credited for having transformed the relaxation beverage category from a passing fad to a top national trend and pop-culture phenomenon with a product that has a personality that is as multi-faceted and colorful as its creator. He will share drank™'s story -- from its conception to its current success -- with beverage industry leaders from across the globe.

The conference attracts established leaders from around the world and will highlight the challenges facing the soft drink industry by providing several workshops and briefings focusing on beverage sustainability, health benefits and industry news, global growth, and green innovation.  Conference speakers include Michael A. O'Neill, CEO of Coca-Cola Icecek, Turkey, Umran Beba, Region President, South East Europe for PepsiCo, International, Chris McCann, ES Country Manager – UK for Wal-Mart Global Procurement, Scott Henderson President of 5 Hour Energy, and a host of others.

"We are thrilled to have the opportunity to participate alongside dynamic industry leaders from  Coca-Cola, Pepsi, Wal-Mart and other beverage experts from around the world," said Peter Bianchi, CEO of Innovative Beverage Group. "drank's™ popularity has catapulted it to the forefront of pop-culture in the United States. Having been invited to present at this international event speaks volumes to our ability to capture the attention of an international audience and gain worldwide exposure."

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll™," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select U.S. markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

"We recently announced that drank™ is launching in Canada and has received tremendous, positive feedback from consumers who had been hearing about the product and looking forward to trying it," added Bianchi. "We now look forward to introducing drank™ to consumers in more countries across the world and believe that participating in this conference will help us reach market leaders and distributors on a global level. This is just one of the many steps we are taking to make drank™ the international relaxation beverage of choice."

InnoBev Global Soft Drink Congress is a unique opportunity for industry leaders and investors to take a farsighted look into future opportunities. Conference attendees will also gain a complete overview of the latest trends and developments from top companies around the world, while allowing extensive time for informal contact and discussion with industry leaders. The conference will take place Tuesday, March 9, through Thursday, March 11, 2010. For more information, please visit Zenith International or InnovBev Global Soft Drink Congress at: www.zenithinternational.com.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™. Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.