Innovations Medical Predicts More Women Will Want a Brazilian Butt With Simple and Effective Fat Transfer Procedure

Latin America - español

Dr. Bill Johnson Anticipates 2010 Census Results Will Show Growth of Hispanic Market for Cosmetic Procedures

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Sep 28, 2010, 08:00 ET

DALLAS, Sept. 28 /PRNewswire/ -- For most women, the perfect "bottom line" would require a smaller derriere, but not for all. In fact, a growing number of American women want "chubbier cheeks" by way of a fat transfer into the gluteal muscles of the buttocks. The process creates the so-called "Brazilian Butt" made popular by many Latin performers and models.

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"We have seen demand for the Brazilian Lift really skyrocket in the last year," says Dr. Bill Johnson at Innovations Medical (http://transferfat.com/fat-transfer/brazilian-butt-lift) in Dallas, "because women understand that this process is easier, safer and more affordable than having an implant. And when the 2010 Census results are released, I think we'll see how important the Hispanic market is for this type of cosmetic procedure."

As Dr. Johnson explains to each client, fat transfer has numerous advantages over surgical implants: it has a quicker recovery time; it involves no foreign device being introduced to the body and almost always produces a more natural look and feel.

Recording Artist and Actress Jennifer Lopez (JLo) helped make the "Butt Lift" concept popular. When results of the 2010 Census arrive, many experts predict growing Hispanic demographics will drive more and more U.S. products and services designed to attract Latin clients. This is one.

The Brazilian Butt Lift involves two procedures: Liposuction to remove unwanted fat from one area of the body - usually abdomen or upper thighs, and Fat Transfer to inject the fat into the buttocks. The fat is purified and processed between procedures to ensure that only the healthiest fat cells are re-injected. The Fat Transfer requires special cannulas that allow Dr. Johnson to make hundreds of micro-fat injections to create the smoothest, most natural appearance.

"I've never had an unhappy Brazilian Lift client," says Dr. Johnson, "they generally end up with a much perkier, youthful back-side." Buttock enhancement, or gluteoplasty, as the overall procedure is labeled, can provide a dramatic shift in a woman's confidence level, and that's one reason more American women want a bigger bottom.

The American Society of Plastic Surgeons calls overall butt lift procedures the country's fastest-growing cosmetic procedure.

Innovations Medical is a full-service aesthetic medical practice with locations in Dallas, Fort Worth and Grapevine, Texas. Medical Director Bill Johnson, M.D., has been treating patients in North Texas since 1984. As the name implies, Innovations Medical was the first in North Texas to offer many leading-edge technologies, including SmartLipo, Vibro Liposuction and Acoustic Wave Therapy for cellulite. www.innovationsmedical.com

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SOURCE Innovations Medical