Initial Analysis of Apple iPhone 4S by Consumer Intelligence Research Partners Finds Strong High-End Model Sales, Emerging Apple Ecosystem

CHICAGO, Nov. 29, 2011 /PRNewswire/ -- Consumer Intelligence Research Partners, LLC (CIRP), which provides securities research to the investment community using advanced market research strategies, methods, and analysis today released its report, "Apple's iPhone Launch – October 2011," with the first detailed analysis of consumer trends for Apple Inc.'s new iPhone 4S and related models.

The report reveals a number of important findings since the October 14, 2011 launch:

• High-end iPhone models selling well
• Mobile phone carrier (AT&T, Verizon, Sprint) shares shifting
• Significant online sales
• iPhone is the "gateway" to Apple product ecosystem
• Women buy the white iPhone more.

CIRP surveyed customers that purchased an iPhone since October 14, 2011, the launch date for sale of the new Apple iPhone 4S and for new aggressive pricing for the iPhone 4 and iPhone 3GS models. From an initial response of 4,632 subjects, CIRP surveyed 504 qualified subjects for the analysis. "This report represents the first analysis of the Apple iPhone 4S results since the October launch date," noted CIRP Partner and Co-Founder Josh Lowitz.

Said CIRP Partner and Co-Founder Mike Levin, "The most expensive and presumably highest margin iPhone 4S - 64 GB model accounts for 23% of all iPhone 4S sales. A surprising 30% of iPhone 4S buyers upgraded from the iPhone 4, which is just over a year old. And, in the first three weeks since the launch, 43% of the customers bought their new phones online, at the Apple website, the carrier websites, or other retailer websites such as Best Buy Online. Only 25% of iPhones were sold through Apple owned channels – the approximately 245 Apple Stores and the Apple website – and 75% sold through the carrier stores and websites, and multi-line retailers such as Best Buy. "

Adds Josh Lowitz, "We have used advanced methods of market research to develop these findings. We put together a rigorous and credible analysis in a fraction of the time needed for conventional market research, and have done it far in advance of Apple's own release of much less detailed data. Our results add significant insight into how Apple investors should view this important new product."

The report highlights a number of other findings, including how AT&T, Verizon, and now Sprint have used the iPhone launch to build market share at the expense of other carriers, how Apple product ownership begins with an entry-level product such as the iPhone and builds to Mac ownership, and even how women prefer white iPhones.

For a copy of the research report, please email [email protected] or call 312.344.3664. Further information on CIRP, which provides securities research to the investment community using advanced consumer market research strategies, methods, and analysis is at www.cirpllc.com.

SOURCE Consumer Intelligence Research Partners, LLC

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