InformationWeek Healthcare Launches the 2011 Mobile Application Smackdown Competition

SAN FRANCISCO, May 5, 2011 /PRNewswire/ -- InformationWeek Healthcare, the leading media brand focused on helping healthcare technology professionals define next-gen IT-based medical care, announces the first-ever Mobile Healthcare Application Smackdown.

InformationWeek Healthcare's Mobile App Smackdown is a competition to identify the most compelling and transformational mobile healthcare and telehealth applications. Nominations should represent applications that facilitate communication between healthcare practitioners and patients or ones that help clinicians do their jobs better.

Both healthcare professionals and software developers are invited to nominate their favorite mobile and telehealth applications. All nominated applications must be shipping or in production use. Multiple applications can be nominated, however separate online forms must be completed for each. All nominations must be submitted online by May 31, 2011.

"Mobile medical apps really can help transform patient care, but in order for that to happen, developers have to 'color outside the lines.' A recent survey suggests that about one out of every four mobile apps that are downloaded are used only once. We're looking for those unique plug-ins that can go the distance—programs that really keep the doctor-patient dialogue going long-term, or that keep clinicians engaged well into the future," says Paul Cerrato, editor of InformationWeek Healthcare.

A panel of InformationWeek Healthcare editors and healthcare professionals will select semi-finalists who will be asked to submit 3-minute videos showing how their applications work. Five finalists will be chosen from among the semi-finalists and will be invited to demo their apps at the InformationWeek Healthcare IT Leadership Forum on July 12 at the Grand Hyatt in New York City. The full-day event brings together chief information officers, chief technology officers and other top technology decision makers to discuss how they're advancing state-of-the-art healthcare.

InformationWeek Healthcare (http://www.informationweek.com/healthcare) serves professionals responsible for analyzing the IT products and services, policies, and vendor strategies redefining the healthcare industry, from the way patients are treated to how payers are reimbursed.

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government, and Healthcare resources. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.techweb.ubm.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb

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