iNDELIBLE Conceptualizes and Creates Bold New E-Commerce Website For Scoop, Reinventing Retail Chain's Online Shopping Presence

NEW YORK, Oct. 5 /PRNewswire/ -- Digital advertising and creative agency iNDELIBLE (http://www.indelible.tv) continues to take fashion retailers to new heights, unveiling today the reinvention of retail chain Scoop's online presence: www.scoopnyc.com.

Scoop CEO Susan Davidson comments, "iNDELIBLE very quickly understood the Scoop brand, which made for an exciting and fruitful creative collaboration between our companies.  Their technical and creative support has been tremendously helpful, and we have the utmost respect for the professionalism of the iNDELIBLE team."

The effort with Scoop follows on the heels of other recent iNDELIBLE e-retail efforts, including projects for Laura Mercier, Rich and Skinny Jeans and other top fashion, beauty and retail companies.

"We were able to help Scoop develop and grow their online business and integrate that with their tradition retail channel," says Ross Glick, CEO of iNDELIBLE.  "This initiative is also about building the Scoop brand as a retailer, evolving their brand equity and exposure."

With a strong presence in hip tourist destinations, Scoop required a site that allows customers to relive the Scoop shopping experience from their hometowns in all corners of the world.  Fusing e-commerce savvy with the polish of magazine editorial, iNDELIBLE incorporated imagery to help Scoop break through the digital clutter of online boutique shopping. Scoopnyc.com, under iNDELIBLE'S vision, recreates the Scoop experience for customers, going above and beyond the basic online catalog prototype.

ABOUT iNDELIBLE

Based in New York City, iNDELIBLE is a full-service digital advertising agency and production studio, specializing in experience commerce, social media activation and narrative marketing. Founded in 1999 by CEO Ross Glick and Chief Creative Director Dimitri Falk, the company's portfolio of clients include Allergan, Shering-Plough, Laura Mercier, Chanel, Mac, Sony, Casio, Viacom, Napster, Playboy, Esquire and Ladies' Home Journal.

More information may be found at www.indelible.tv.

SOURCE iNDELIBLE