InComm Partners with GRUPO BB E MAPFRE to Offer Unique Alternatives to Purchase Insurance in Brazil
Insurance to be sold at retailers and through kiosks
ATLANTA, Oct. 28, 2014 /PRNewswire/ -- InComm, a leading provider of integrated point-of-sale (POS) technology solutions to retailers, is pleased to announce a partnership with GRUPO BB E MAPFRE, the number one multinational insurer in Brazil, to launch the project "Família Sempre Protegida", a program that will enable consumers to purchase selected types of insurance from local vending machines and retailers in Brazil.
This innovative approach seeks to streamline the insurance-buying process by supplying designated vending machines with insurance kits for on-the-go consumers. These machines will be available soon to areas with high foot traffic like metro stations and shopping malls. The project also includes the sale of insurance at retail stores including supermarkets, department stores, bookstores and electronic stores, among others.
"At InComm, we aim to continually connect new services with our vast, global retail network to provide consumers a convenient, one-stop shopping experience at their favorite local retailers," said Frank Monaco, executive vice president of international, InComm. "We are excited to announce our partnership with GRUPO BB E MAPFRE to bring this innovative technology to Brazil, as we believe it will give consumers a quick, easy and secure way to purchase different types of insurance."
"We are starting a unique project with the purpose of reaching new consumers and expanding the insurance market in Brazil. This is the beginning of a business with potential to be implemented in other countries," said Marcos Ferreira, CEO of GRUPO BB E MAPFRE for auto, general insurances and affinities fields.
Getting started is simple: at a kiosk location, consumers can watch a video outlining each kit's features and select the coverage that best meets their needs. Once payment is received, they will get a receipt with a PIN. To complete the process, they will register their PIN on www.familiasempreprotegida.com.br website to redeem their insurance.
"This project is the beginning of a new way for consumers to purchase insurance. Such innovation is possible because we can count on the assistance and market intelligence of large business partners, such as InComm," said Paulo Rossi, marketing executive superintendent of GRUPO BB E MAPFRE.
The first product available is residential insurance, but the program will expand to include other offerings like life, pet, travel and mobile insurance. To learn more about this innovative plan, visit www.familiasempreprotegida.com.br.
About InComm
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.
About GRUPO SEGURADOR BANCO DO BRASIL E MAPFRE:
Result of the strategic union between Banco do Brasil and the MAPFRE Seguros, GRUPO SEGURADOR BANCO DO BRASIL E MAPFRE is the largest in the branches in which it operates, with over 6000 employees, more than 160,000 points of sale, including brokers and brank branches, and 36 million customers. It has one of the broadest portfolios of products in the market, as well as specialized business units, extensive territorial presence and multichannel distribution.
Logo - http://photos.prnewswire.com/prnh/20110525/CL09221LOGO
SOURCE InComm
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article