ILHA & Air Aroma exclusive scent marketing partnership announcement

News provided by

International Luxury Hotel Association

Jul 08, 2015, 11:00 ET

PALM BEACH, Fla., July 8, 2015 /PRNewswire-USNewswire/ -- The International Luxury Hotel Association ("ILHA"), a non-profit professional association for the advancement of the practice and development of luxury hospitality worldwide, is excited to announce it has appointed Air Aroma as its official scent partner.

Enlisted by ILHA to educate its members about the growing fragrance design trend in the hospitality sector, Air Aroma is recognized as an international innovator and the leader in scent marketing and creation of unique signature scent for brands. Air Aroma was selected due to its unmatched global network, extensive client portfolio in the luxury sector, and its expertise in developing signature scents for brands for over 17 years.

"We are excited to share our knowledge and industry know-how at this year's conference," says Carly Fowler, National Account Manager for Air Aroma.

Air Aroma works closely with luxury hospitality brands to develop one-of-a-kind signature scents that create unique and memorable guest experiences by way of fragrance sensory connection. These signature scents are designed exclusively for each property or brand through close collaboration with the customer and Air Aroma's unique creative design process. The scents are carefully crafted around the brand values, overall aesthetic of the property, and target audience; resulting in a unique scent logo that ultimately perpetuates the positive experience and memory of guests' stay at the hotel. Linking a brand with a fragrance is a highly effective way of creating a deeper, more meaningful connection with guests, while helping a brand reinforce its message.

As part of the partnership, Air Aroma will also be showcasing their fragrance designs and products at the 2015 ILHA Luxury Hotel Conference in Orlando this September.

Air Aroma's fragrance diffusers have a sleek and modern design aesthetic and utilize their patented "cold-air" technology, ensuring a beautiful fragrance result in the air. Air Aroma offers a range of diffusers, including both chic looking stand-alone units and large commercial HVAC-connected diffusers, ensuring they can service any size space.

For more information on Air Aroma, please visit their website or contact Air Aroma here.

About Air Aroma
Air Aroma was founded in 1998 and is the global leader in scent marketing. The company has created scents for hotels, retail stores, airlines, financial institutions, fashion brands, events, and private residential homes. Air Aroma provides a complete scent delivery service, from the creation of custom signature scents for a brand's environment, to the technology and on-going maintenance of the scent systems. Air Aroma's patented cold-air diffusion converts the scent into an ultra-dry micro-mist that delivers a seamless and consistent scent experience, which can be released through the HVAC or stand-alone diffusers. For more information, contact Air Aroma at www.air-aroma.com.

About International Luxury Hotel Association
The ILHA is the luxury hotel industry's premier professional association. Its vision is to be the preeminent association promoting, unifying and advancing the luxury hotel industry through insight, opinion and research. ILHA reaches over 225,000 hotel professionals in 90+ countries.

Media Contact:
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SOURCE International Luxury Hotel Association