ignitAd Launches Self-service Ad Optimization Solution for Publishers

TEL AVIV, Israel, Jan. 26, 2011 /PRNewswire/ --

ignitAd (http://www.ignitad.com), the intuitive self-service ad optimization solution provider, is announcing the launch of its ad optimization solution featuring Bid Optimization Management™, a proprietary predictive analysis and advanced bidding technology that helps publishers increase their advertising revenue.

To date, the company has secured $2 million in funding led by DFJ Tamir Fishman Ventures and JVP Media Labs.

ignitAd provides a user-friendly and transparent self-service ad optimization solution that auctions any publisher's available display ad inventory across ad exchanges, ad networks and other demand-side partners. By making ad optimization intuitive and efficient for publishers of any size, ignitAd is creating new content monetization opportunities for its demand-side partners.

What differentiates ignitAd's ad optimization solution from others in the online advertising market is its Bid Optimization Management technology, which is based on a proprietary predictive analysis and advanced bidding algorithms. By forecasting demand patterns at various price points using advanced predictive analysis algorithms, ignitAd's Bid Optimization Management technology can proactively predict the highest paying advertising source for each impression, thereby achieving optimal revenue for the publisher.

For ad networks, ad exchanges and demand-side partners, the ignitAd solution provides an extended reach along with complete publisher transparency and visibility, ensuring that every ad can be traced to the very page of web content on which it ran.

"We were instantly impressed by ignitAd's excellent service, which got us started on the yield optimization process in no time," said Mr. Eyal Halimi, co-founder and CEO, ArticlesBase.com, a top-300 ranked publisher. "The technology resulted in much more consistent performance over all of our impressions."

"We've tried other leading yield optimization solutions, and chose ignitAd due to their better results," added Halimi.

"With the greatest opportunities in display advertising available on a broad range of publishers, ignitAd's Bid Optimization Management and predictive analysis technology facilitates ad price optimization for each individual publisher, enabling us to turn any publisher into a premium publisher," said ignitAd CEO and co-founder Assaf Roth.

About ignitAd

ignitAd provides the intuitive self-service ad optimization solution for increasing yield for publishers of any size. Bid Optimization Management™, the company's proprietary predictive analysis and advanced bidding technology, can proactively predict the highest paying advertising source for each impression by forecasting demand patterns at various price points across all demand sources, thereby achieving optimal revenue for publishers. For ad networks, exchanges and DSPs, ignitAd provides a completely transparent ad optimization platform. ignitAd is backed by two highly distinguished VCs – JVP (http://www.jvpvc.com) and DFJ Tamir Fishman (http://www.dfjtamirfishman.com). The company was founded by a team of seasoned entrepreneurs and executives coming from a number of successful companies including Celebros, FixYa, 888.com, and Certagon. For more information about Ad Optimization from ignitAd, please visit http://www.ignitad.com.

SOURCE ignitAd

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED