If Comedy Is Your Flavor And Variety Is Your Spice Of Life, Rob Delaney And Klondike® Have Everything You Need This Summer

ENGLEWOOD CLIFFS, N.J., May 15, 2012 /PRNewswire/ -- Who knew a hilarious response to "What would you do for a Klondike® bar?" could result in Twitter fame. Klondike®, the makers of Klondike® bars, sandwiches and Choco Taco, has launched the Klondike® Comedy Showcase, a Twitter joke competition hosted by stand-up comedian and Twitter phenom Rob Delaney to recognize and reward today's top comedic talent on Twitter.

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Starting today, people can follow @Klondikebar to participate in the brand's weekly joke contest. The Klondike® Comedy Showcase encourages Twitter users to demonstrate their originality, wit and sense of humor for a chance to win shout-outs from Rob Delaney (to his more than 410,000 Twitter followers) and prizes, including a VIP trip to the New York Comedy Festival in November.    

"I'll be the first to admit that I have a unique, oftentimes downright weird sense of humor, so it was refreshing to be approached by a brand that wants to be involved in the comedic subculture of Twitter," Rob Delaney said. "I'm extremely passionate about two things – food and comedy – and Klondike brings both of these worlds together in a fun and entertaining way with the Klondike Comedy Showcase."

To enter the Klondike® Comedy Showcase, simply follow @Klondikebar on Twitter to be linked to the contest leaderboard, and sign in by linking your Twitter account. From there, watch Rob's videos and respond to the weekly joke topics/challenges using the #KCS hashtag in your tweet submission.

Weekly winners will be announced at the end of each week for ten weeks, starting May 15. Top entries will be featured on the contest leaderboard. As host of the competition, Rob Delaney will provide random video commentary and weekly winner shout-outs to his Twitter followers. The ten weekly winners will then go head-to-head in a final tweet "joke-off" to determine the grand-prize winner. Jokes will be judged on the online community's votes, entertainment value, relation to the joke topic and overall Klondike® brand approval.

"Klondike is all about celebrating variety and originality – in ice cream and comedy," Mike Hurley, senior brand building manager for Klondike®, said. "We partnered with Rob Delaney to create the Klondike Comedy Showcase to recognize up-and-coming comedians who are sharing hilarious, original one-liners and tokens of observational humor in the Twitterverse."

In addition to the Klondike® Comedy Showcase, Klondike® is launching several new product varieties this summer. Following the successful launch of the Original Choco Taco multipack last year, Klondike® is introducing two new Choco Taco multipack varieties:

• Klondike® Choco Taco Chocolate features chocolate light ice cream* in a sugar taco with dark chocolate flavored coating and crispy rice.
• Klondike® Choco Taco Peanut Butter features peanut butter flavored light ice cream* with a peanut buttery swirl in a sugar taco with milk chocolate flavored coating.

Expanding on its popular line of ice cream sandwiches, Klondike® is also introducing the Chocolate Ice Cream Sandwich, which features artificially flavored chocolate light ice cream* between two chocolate wafers. Other Klondike® sandwich flavors include Vanilla, OREO®, Mrs. Fields® Chocolate Chip and What the Fudge? Brownie.

Klondike® currently has 11 unique stickless bar varieties, including: The Original, HEATH®, Krunch™, REESE'S®, Dark Chocolate, Mint Chocolate Chip, OREO®, Double Chocolate, Caramel Pretzel, Rocky Road and Neapolitan.

For more product information, please visit www.Klondikebar.com.

*Not a light food

Contest Abbreviated Rules
No purchase necessary. Void where prohibited. The Klondike® Comedy Showcase is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 10:00 a.m. ET on May 15, 2012, and ends 11:59 p.m. ET on July 23, 2012. For Official Rules, visit @Klondikebar on Twitter.com.

About Klondike®
The original Klondike® bar was handmade in the early 1900s by dipping square slices of ice cream into pans of rich, delicious milk chocolate. Until the 1970s, the Klondike® bar was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England. Today, millions of Americans have come to love the Klondike® bar's delicious variety of frozen novelty products with the distinctive silver wrapper, square shape and famous chocolaty coating. The "What would you do for a Klondike bar?" advertising slogan has become an American icon and commonly referenced in pop culture.  Klondike® bars remain top selling novelties in the ice cream category. For more information on Klondike® products and store locators, visit www.Klondikebar.com.

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011.  For more information, visit www.unileverusa.com or www.unilever.ca.

For more information or images, please contact:
Zachary Crantz
GolinHarris
708-772-1180
[email protected]

SOURCE Unilever

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