iExplore Re-Launches Website, Guides Travelers From Researching Experiences to the Flight Home

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Jun 03, 2010, 07:30 ET

CHICAGO, June 3 /PRNewswire/ -- Everyone has a travel dream, whether it be cruising down the Nile River in Egypt or visiting Emperor penguins in Antarctica. iExplore is bringing a wide array of dream destinations to life with the re-launch of their website through stunning photography, compelling content and an extensive portfolio of privately guided and small group trips.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100603/LA15548)

Visitors to the new iExplore site will see a clean, fresh design with expanded navigation, new trip search functionality and updated travel guides. A brand new section will be introduced: iExplore Experiences. The Experiences section provides in-depth content about a particular destination or activity and includes custom articles from leading travel writers, interviews with expedition leaders, top 10 lists and photo galleries. At launch, the Experiences section will feature the following:

Antarctica
Peru
Egypt
Safaris
Culinary
Cruising
Summer Family Vacations
America's Best Kept Vacation Secrets

"iExplore's new website is the next step in our evolution as the #1 ranked adventure travel website. We are expanding our product portfolio to include more small group trips—based on feedback from our customers—as well as adding a significant amount of new and unique travel content to our already extensive library," said Dallyce Macas, President and CEO of TUI North American Distribution—iExplore's parent company.

The new website furthers iExplore's position as the essential travel destination website for travelers, or armchair travelers, at every point in their journey. iExplore's advertising partners will also benefit from increased sponsorship opportunities, custom integration solutions and new media placements.

Founded in 1999, Chicago-based iExplore is the No. 1 ranked website for adventure and experiential travel, with more than 1 million visitors per month. It is Google's "authority site" in the adventure travel category, and powers adventure tours behind many trusted brands like Expedia, Travelocity, Travel Channel, Fodors, Frommers and Lonely Planet, to name a few.

iExplore is an independently-operated division of TUI TRAVEL PLC, a multi billion plus-dollar international leisure travel business based in the United Kingdom. TUI (TT.L) is a FTSE 100 Company, traded on the London Stock Exchange. TUI's strong financial position and global reach assure safety and security with every holiday planned through its companies.

WEB: www.iexplore.com

SOURCE iExplore