iCrossing Integrates Facebook Ad Placement into its Media Management Platform

SCOTTSDALE, Ariz., Nov. 1, 2010 /PRNewswire/ -- iCrossing, a global digital marketing agency (http://news.icrossing.com) announced today that its in-house development team has implemented the Facebook Ads API into its Merchantize media management platform.  The addition to the platform provides marketers with greater visibility into Facebook's 500 million active users and provides additional ROI opportunities for advertisers' performance-based digital ad spend.

Advertisers now have a new level of sophistication in ad targeting at their disposal with the enhancement. Facebook ads can be targeted not only by demographic, but also by geo-location, and interests and preferences using Facebook's CPC or CPM pricing models.

Furthermore, with the advanced reporting features of Merchantize, marketers will be able to track interactions between Facebook and search media advertising, comparison shopping and contextual advertising. This insight allows campaigns to be optimized to achieve the maximum ROI.

"The integration of the Facebook API opens up tremendous opportunities for marketers," said Chris Wallace, SVP, digital media services, iCrossing. "Initial performance has been excellent with value measured in both increased user engagement and efficient customer acquisition for clients. With social engagement now a core component of the customer journey, cross-channel insight and execution is invaluable to our clients."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

SOURCE iCrossing