IABC Cleveland to Present Workshop on 'Measuring What Matters in Social Media'

CLEVELAND, March 31 /PRNewswire/ -- The Cleveland chapter of the International Association of Business Communicators (IABC) will host a half-day workshop, sponsored by PRNewswire, on Thursday, April 22, 11:00 a.m. to 3:00 p.m. This is specifically for communicators who want clarity on how Twitter, Facebook, LinkedIn and other social media tools deliver results and meet organizations' return on investment objectives. There is also a lunch-only session for time-pressed communicators.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20070517/IABCLOGO )

The workshop, "Measuring What Matters in Social Media," will be presented by Katie Paine of KDPaine & Partners LLC and author of Measuring Public Relationships, the data-driven communicators' guide to measuring success. The half-day program will be held at Akron General Health & Wellness Center – West, 4125 Medina Road, Akron, OH 44333, and is open to all.  

As CEO of KD Paine & Partners LLC, Paine and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions over the last two decades in order to help her clients better understand their relationships with their constituencies. Paine also blogs (Katie Paine's Measurement Blog) and publishes a newsletter, The Measurement Standard, dedicated entirely to measurement and accountability.

Networking and registration begin at 11:00-11:30 a.m. Lunch runs from 11:30 a.m.-12:45 p.m. For those attending the workshop, the in-depth session continues until 3:00 p.m.  

Separate costs are available for the full program and lunch-only as follows:

    
    
    Full program (including lunch)             Lunch only
    $55 IABC members                           $25 IABC members
    $75 non-members                            $45 non-members
    $40 students and members in                $20 students and members in
    transition                                 transition

Deadline to register is April 20. Register online at iabccleveland.com or contact Pam Tallant, chapter administrator, at 216-226-7013.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes more than 140 members who support the highest professional standards of communication and drive innovation in the communication field. Visit www.iabccleveland.com.

SOURCE IABC Cleveland

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