HSN Launches 'HSN ID' an Innovative Personalized Mobile Shopping Experience Available Exclusively on Sprint ID Devices

HSN ID Features a Whole Catalog of Mobile Apps, Including HSN's Today's Special, Live Video, Last 15 Items Aired, New Arrivals and Facebook Updates in a Single Download

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HSN

Jan 26, 2011, 01:22 ET

ST. PETERSBURG, Fla., Jan. 26, 2011 /PRNewswire/ -- HSN, a leader in transactional innovation, announced today the launch of HSN ID, a new way for consumers to access HSN's special offers, live broadcast and more –at their convenience – right on their Sprint ID Android phone. This innovative new service allows HSN customers to watch, discover and shop for their favorite HSN brands, such as Wolfgang Puck, Twiggy London, Jonathan Adler, Mariah Carey and Lancome, anywhere they choose.

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )

As part of the new Sprint ID technology, which offers consumers instant personalization with apps and other content tailored to their interests, Sprint customers can now watch and shop for HSN products in real time on the following Sprint ID-enabled devices: LG Optimus S™, Sanyo Zio™ and Samsung Transform™.

HSN ID, developed by Motricity, includes the following features available in a single download:

HSN's Today's Special: HSN's best value of the day displayed with product information details and a direct link to purchase that item.
Live Video: Customers will never miss their favorite HSN brands and personalities with a 24-hour live video feed that includes a window displaying the product currently airing live on HSN.
Last 15 Aired: The three most recently aired items on display, with arrows to scroll through all 15 of the most recently aired items.
New Arrivals: A scrollable list of all the latest new discoveries from HSN's portfolio of high-quality brands.
Social Media: Customers can stay connected with the latest HSN Facebook updates appearing on their Sprint-ID enabled device.

"HSN ID is perfect for on-the-go shoppers because it puts all of their favorite HSN products right in the palm of their hand," said John McDevitt, vice president of advanced services for HSN. "Our new Android capability is the latest development in our efforts to remain at the forefront of transactional innovation by providing our customers with their own 'ID' full of content specifically tailored to their needs."

HSN ID users are still free to search more than 100,000 apps in Android Market and download additional apps to their phone to add even further personalization.

"A personalized phone with a rich HSN experience makes it extremely easy and convenient for shoppers to find what they need no matter where they happen to be," said David Owens, vice president of consumer marketing at Sprint. "Sprint ID is all about making it easy for customers to have access to content that's most relevant to them on their mobile device."

"Delivering content the consumer wants, when they want it, is at the core of Motricity's technology platform," said Jim Ryan, chief marketing and strategy officer for Motricity. "We are thrilled to partner with Sprint and HSN on the development of the HSN ID pack, which enhances the HSN customer's ability to tailor their mobile shopping experience."

HSN ID is free to download. Users can download up to four additional ID packs, in addition to HSN ID, such as MTV Music ID, ESPN, Socially Connected, or Fashion and Beauty and easily switch back and forth depending on which apps they'd like to access at any given time. For more information about HSN ID, visit www.sprint.com/hsn or visit www.sprint.com/sprintid for more about Sprint ID.

The LG Optimus S smartphone featuring the HSN ID pack is currently available at www.hsn.com for $149.95.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier Beauty, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Jonathan Adler, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Reem by Reem Acra, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About Motricity

Motricity (NASDAQ: MOTR) is a leading mobile data solutions provider exclusively focused on the rapidly growing mobile Internet market. It serves some of the world's largest mobile carriers, simplifying the mobile Internet and creating a personalized mobile experience for subscribers. Motricity helps companies leverage the power of mobility to make direct, personalized connections with their customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

SOURCE HSN