HSN and Samsung Announce Plans to Launch a HSN Shop by Remote(R) App on Samsung's Internet@TV - Content Service

HSN's Newest Interactive App Allows Owners of Next Generation Samsung HDTVs and Blu-ray Players to Access the HSN Shop By Remote Experience

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HSN

Jan 08, 2010, 11:10 ET

ST. PETERSBURG, Fla., Jan. 8 /PRNewswire-FirstCall/ -- Consumers will have yet another way to shop with HSN. The interactive multichannel retailer announced today that it will offer the HSN Shop by Remote app on select 2010 Samsung HDTVs, Blu-ray players and Home Theater Systems through the upgraded Internet@TV - Content Service. The HSN Shop by Remote app will allow viewers to access live streaming HSN video and make purchases using their remote controls.

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"We think TV is more than just for viewing your favorite programs. We're committed to enriching in-home entertainment, and transforming television viewing into an interactive experience," said John Revie, senior vice president, Visual Display Marketing, Samsung Electronics America. "Together with HSN, we're excited to offer consumers the ability to interact with the HSN application thru their TV remote."

Samsung's upgraded Internet@TV feature includes Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from leading services that span video, information, lifestyle, games, and sports. The HSN app will be included in the first group of TV apps that will be available on Samsung Apps in spring 2010 free of charge to consumers. Premium apps will be available for purchase via Samsung Apps' transactional interface in summer 2010.

"As the original TV retailer, HSN has been at the forefront of interactive television and transactional innovation for decades. This latest partnership with Samsung will continue our tradition of developing new ways to engage consumers by allowing us to reach an audience that does not otherwise have access to our Shop By Remote service," said John McDevitt, VP of Advanced Services, HSN.

Samsung viewers will require a broadband connection to access Internet@TV including the HSN app. The full-screen app will appear with the following categories listed for browsing:

Current On Air Item - Product detail of the item currently airing live on HSN.
Today's Special - Available at an exclusive special retail price for the day.
Deal of the Day - A must-have item that has never been discounted before will be unveiled daily at a special rate.
Last 15 Items Aired - Customers can go back and browse a list of the last 15 products on air.

About HSN:

HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. On HSN and hsn.com, customers will find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Paula Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Carlos Falchi, Diane Gilman, Naeem Khan, Tina Knowles, Adrienne Landau, Sharif); and Electronics.

HSN is available across all media including its TV network and hsn.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

SOURCE HSN