HSBC Enhances Investment Services to Meet the Growing Needs of Affluent Customers in the Region

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May 28, 2013, 07:39 ET

DUBAI, May 28, 2013 /PRNewswire/ --

Client Wealth Dashboard will allow convenient and secure access to multiple investment accounts from one location

HSBC Bank Middle East Limited has upgraded its investment platform, to allow its wealth management customers to view their entire investment portfolios through internet banking. This facility will add to the extended suite of wealth management solutions the bank already offers to enhance customer experience and meet the needs of the Middle East's growing segment of affluent individuals.

The new investment platform model is provided by Pershing, a wholly-owned subsidiary of the Bank of New York Mellon, and is a no-fee program that allows customers to access all their investments with HSBC through a single online window - the Wealth Dashboard. By providing access to entire portfolios in one place, this service will reduce time delays in checking multiple accounts and present a mechanism to easily access a broad range of investment choices and insurance products available by the bank.

Gifford Nakajima, Regional Head of Wealth Development, Retail Banking and Wealth Management, MENA, HSBC, said: "The Middle East has witnessed significant growth in the numbers of affluent individuals and HNWIs over the past few years, and this trend is likely to continue. We recognize that a large number of these wealthy customers require access to a wider range of services to effectively manage and grow their wealth based on their goals, risk profile and liquidity."

"The platform will allow customers to expand their investment portfolios by accessing a broad range of products, including, mutual funds, bonds and structured notes. Additionally, they will be able to leverage HSBC's global presence to access investment opportunities across the world."

The innovative platforms will allow HSBC's wealth managers to view customers' holdings in a consolidated window, access numerous trading possibilities and provide a broad range of investment options. Moreover, it will also allow regular and timely valuations of customers' holdings.

HSBC customers can access the Wealth Dashboard by logging in to their Internet Banking account on the HSBC website.

The platform is part of the bank's growing wealth management offering, which includes its Financial Planning Tool - allowing wealth managers to quantitatively measure a client's liquidity and risk appetite, before providing needs-based investment options for their portfolios. With the launch of the Wealth Dashboard, customers will now be able to view all their accounts in one window, even if they have subscribed to funds from multiple providers.

In addition to this consolidated platform, customers will be able to track the performance of their investments and their transaction history. Furthermore, the web-based portal will increase efficiency by allowing the timely execution of deals and providing clients with increased control over their investment portfolios.

Notes to editors:

HSBC in the MENA Region

HSBC is the largest and most widely represented international banking organisation in the Middle East and North Africa (MENA), with a presence in 14 countries across the region. HSBC has operations in the United Arab Emirates, Egypt, Qatar, Oman, Bahrain, Kuwait, Jordan, Lebanon, Pakistan, Algeria and the Palestinian Autonomous Area. In Saudi Arabia, HSBC is a 40% shareholder of Saudi British Bank (SABB), and a 49% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom. In Iraq, HSBC holds a majority shareholding in Dar Es Salaam Investment Bank. HSBC also maintains a representative office in Libya.

This presence, the widest reach of any bank in the region, comprises some 295 offices and around 12,000 employees. In the three quarters of the year ending on 30 September 2012, HSBC in the MENA region made a profit before tax of US$1,048m.

SOURCE HSBC