HRmarketer.com Releases Beta Version of SocialEars® Media Service

CAPITOLA, Calif., Oct. 13, 2011 /PRNewswire/ -- HRmarketer.com, a leading marketing software and services firm in the human resources and B2B marketplaces, has launched a beta version of its new SocialEars® service to a limited testing audience.

SocialEars is a groundbreaking algorithm that captures real-time online content and analyzes the tweets, blogs and online articles by thousands of HR journalists, media outlets, analysts and thought leaders to show which topics are trending and who is driving the conversations. The software combines "social" data analytics, cloud computing and HRmarketer's industry knowledge to help customers stay current with emerging trends and target their PR and marketing campaigns to the right influencers.

"We are swimming in data from so many sources that it can be a struggle to keep up with information demands," says Mark Willaman, CEO and founder of HRmarketer.com. "The technology behind SocialEars, combined with HRmarketer's decade-long HR industry knowledge, provides a powerful tool to quickly identify hot industry topics, implement laser focused media relations and drive meaningful conversations with influencers."

By segmenting the HR and B2B community per subject and by tracking coverage trends, users can follow what's trending and identify the people who are driving industry conversations – a list that changes daily --

SocialEars' game-changing features include the ability to:

• Identify within seconds all the journalists, analysts and thought leaders who have recently written on a particular HR-related subject
• View tag clouds for thousands of influential "voices" in the HR marketplace, detailing the topics they most frequently cover
• Identify widely used Twitter hashtags
• Track and measure a person's overall online influence

Unveiled at the recent HR Technology Conference in Las Vegas, SocialEars was met with an enthusiastic response by hundreds of HR marketing and PR professionals who watched the demos. Their praise was reflected in the social media community by a steady stream of tweets with the hashtag #socialears, describing the product as "impressive," "brilliant," "the real must-see show," and a product to "help you write better PR messages."

About HRmarketer.com

HRmarketer is a SaaS product of Fisher Vista, LLC, a marketing software and services firm focusing on the human resources and B2B markets. HRmarketer provides the information and tools to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.

Media contact:
Elrond Lawrence
HRmarketer.com
831-632-2183
[email protected]

SOURCE HRmarketer.com